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Local Nielsen ratings snapshot (Wed., Nov. 11) -- Country Music Association awards give ABC/WFAA8 a Swift kick

ABC's three-hour telecast of the Country Music Association awards dominated the prime-time ratings from start to finish Wednesday while also lifting WFAA8's 10 p.m. newscast to a comfy win over arch rival CBS11.

WFAA8 wasted no time in capitalizing, dumping out of the CMAs at 9:58 p.m. to fire up its late nighter after Taylor Swift won the climactic Entertainer of the Year award to add to her hardware. Meanwhile, rivals NBC5 and CBS11 remained in entertainment programming for another minute or two. All's fair in love, war and hotly contested sweeps ratings races.

The CMAs averaged a robust 378,651 D-FW viewers while also running up the score among advertiser-coveted 18-to-49-year-olds. Next closest was CBS' CSI: NY, which drew 292,292 total viewers in the 9 p.m hour.

On TXA21, the Dallas Mavericks' road loss at San Antonio ran third overall in prime-time, with 166,075 viewers. The Mavs moved up to an overall second for the night among 18-to-49-year-olds.

Fox's Glee flexed its popularity despite an overall third-place finish at 8 p.m. in both total viewers and 18-to-49-year-olds. That's because the show built a ratings peak between Fox's preceding So You Think You Can Dance results show and Fox 4's 9 p.m. local newscast, both of which had notably smaller audiences.

NBC's The Jay Leno Show again took the gas, drawing less than one-third the audience for the Grammys and less than one-half the audience for CSI: NY.

WFAA8's jump-starting 10 p.m. newscast drew 305,578 viewers in pummeling runner-up CBS11 (212,576). The ABC station also easily won among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 swept the 6 a.m. ratings for the fifth straight weekday while a slumping Fox4 slipped to third in both measurements behind WFAA8.

The early evening newscast golds went to two competitors. WFAA8 ran the table at 6 p.m. and NBC5 did likewise at 5 p.m.

At the halfway point -- 10 weekdays -- of the November "sweeps," here's how things stand. (Note: numbers are revised upward based on new population estimates for D-FW that reflect increases in the numbers of total viewers and 25-to-54-year-olds. Therefore the value per rating point increases accordingly.)

10 P.M.

CBS11 -- 237,521
WFAA8 -- 223,948
NBC5 -- 149,299
Fox4 -- 81,436

WFAA8 -- 104,346
CBS11 -- 98,208
NBC5 -- 76,725
Fox4 -- 46,035

6 A.M.

NBC5 -- 122,153
Fox4 -- 108,581
WFAA8 -- 88,222
CBS11 -- 47,504

NBC5 -- 73,656
Fox4 -- 70,587
WFAA8 -- 49,104
CBS11 -- 27,621

6 P.M.

WFAA8 -- 156,085
NBC5 -- 115,367
Fox4 -- 101,795
CBS11 -- 95,008

WFAA8 -- 58,311
Fox4 -- 52,173
NBC5 -- 49,104
CBS11 -- 30,690

5 P.M.

WFAA8 -- 115,367
Fox4 -- 108,581
NBC5 -- 95,008
CBS11 -- 74,649

Fox4 -- 55,242
WFAA8 -- 52,173
NBC5 -- 36,828
CBS11 -- 21,483