Local Nielsen ratings snapshot (Mon., June 21) -- better news for Dallas-made Good Guys (updated)
06/22/10 10:16 AM
By ED BARK
Fox's The Good Guys reversed a ratings downturn with its third summer episode Monday, although it still couldn't quite beat ABC's The Bachelorette among D-FW viewers.
Still, an uptick is bracing news for the made-in-Dallas serio-comic cop series. Let's take a telescoped look.
Good Guys drew 156,085 viewers in the 8 p.m. hour, up from 128,940 the previous Monday. It ran second from 8 to 8:30 p.m., behind ABC's The Bachelorette before slipping to third from 8:30 to 9 p.m. behind both Bachelorette and CBS' repeat of The Big Bang Theory. NBC's Last Comic Standing ran a distant fourth from 8 to 9 p.m.
Among advertiser-coveted 18-to-49-year-olds, Good Guys increased its week-to-week haul from 45,662 to 78,278 viewers. That was good enough to beat everything except the second hour of The Bachelorette. On the previous Monday, Good Guys ran a distant fourth from 8 to 9 p.m. in this key demographic.
There's a downside, too. Audiences again decreased Monday night for each 15-minute increment of Good Guys. It was the only 8 p.m. show to experience this kind of steady tune-out. National Nielsens also remained pretty dismal, with Good Guys running fourth across the board among 18-to-49-year-olds and beating only the first half-hour of Last Comic Standing in total viewers.
Good Guys did have more total viewers locally Monday night than two other summertime newcomers, NBC's Persons Unknown and ABC's True Beauty. It also was the most-watched Fox prime-time show in both ratings measurements after being the least-watched on the previous Monday. So hang in there, guys.
Meanwhile, Fox4's 9 p.m. local newscast reasserted itself and thrashed CW33's competing news hour in both total viewers and 18-to-49-year-olds. It had been having problems in the latter demographic. But Monday night's Nielsen returns gave Fox4 a 48,924 to 16,308 win with 18-to-49-year-olds despite CW33's newest slogan -- "You won't Believe The $#!T We Report!"
In the four-way local news derby competitions, CBS11 swept the 10 p.m. competitions, winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on stations other than CW33.
NBC5 rang up twin wins at 6 a.m. while WFAA8 won in total viewers at both 5 and 6 p.m. Fox4 was No. 1 with 25-to-54-year-olds in the early evening news competitions.
Fox's The Good Guys reversed a ratings downturn with its third summer episode Monday, although it still couldn't quite beat ABC's The Bachelorette among D-FW viewers.
Still, an uptick is bracing news for the made-in-Dallas serio-comic cop series. Let's take a telescoped look.
Good Guys drew 156,085 viewers in the 8 p.m. hour, up from 128,940 the previous Monday. It ran second from 8 to 8:30 p.m., behind ABC's The Bachelorette before slipping to third from 8:30 to 9 p.m. behind both Bachelorette and CBS' repeat of The Big Bang Theory. NBC's Last Comic Standing ran a distant fourth from 8 to 9 p.m.
Among advertiser-coveted 18-to-49-year-olds, Good Guys increased its week-to-week haul from 45,662 to 78,278 viewers. That was good enough to beat everything except the second hour of The Bachelorette. On the previous Monday, Good Guys ran a distant fourth from 8 to 9 p.m. in this key demographic.
There's a downside, too. Audiences again decreased Monday night for each 15-minute increment of Good Guys. It was the only 8 p.m. show to experience this kind of steady tune-out. National Nielsens also remained pretty dismal, with Good Guys running fourth across the board among 18-to-49-year-olds and beating only the first half-hour of Last Comic Standing in total viewers.
Good Guys did have more total viewers locally Monday night than two other summertime newcomers, NBC's Persons Unknown and ABC's True Beauty. It also was the most-watched Fox prime-time show in both ratings measurements after being the least-watched on the previous Monday. So hang in there, guys.
Meanwhile, Fox4's 9 p.m. local newscast reasserted itself and thrashed CW33's competing news hour in both total viewers and 18-to-49-year-olds. It had been having problems in the latter demographic. But Monday night's Nielsen returns gave Fox4 a 48,924 to 16,308 win with 18-to-49-year-olds despite CW33's newest slogan -- "You won't Believe The $#!T We Report!"
In the four-way local news derby competitions, CBS11 swept the 10 p.m. competitions, winning in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on stations other than CW33.
NBC5 rang up twin wins at 6 a.m. while WFAA8 won in total viewers at both 5 and 6 p.m. Fox4 was No. 1 with 25-to-54-year-olds in the early evening news competitions.
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