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Local Nielsen ratings snapshot (Wed., Jan. 6) -- People's Choice Awards pace CBS, propel CBS11 news

D-FW viewers snuggled up with CBS' annual People's Choice Awards ceremony Wednesday night before sticking with CBS11's late night newscast for the latest b-r-r-r-r-r-r-eaking news on sub-freezing weather.

The two-hour trophy give-away drew 244,307 viewers in easily dominating the 8 to 10 p.m. slot. Fox4's 9 p.m. local newscast, also well-stocked with chilling cold weather tales, made a respectable runnerup showing with 176,444 viewers to easily whip NBC's The Jay Leno Show (108,581 viewers) and ABC's new episode of Ugly Betty (74,649 viewers). It was the same order of finish among advertiser-craved 18-to-49-year-olds.

The 33's 9 p.m. news -- baby, it's cold outside -- remained mostly invisible with 27,145 total viewers before the station's 10 p.m. Family Guy repeat ramped up to 74,649 viewers.

CBS11's 10 p.m. newscast emerged as Wednesday's most-watched program, drawing a robust 312,170 viewers to handily beat runnerup WFAA8 (251,093 viewers), which more than tripled its meager Ugly Betty lead-in.

CBS11 won by a wider margin at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.

In the 6 a.m. race, Fox4 and NBC5 tied for first in total viewers, with the Peacock prevailing by a mere one-tenth of a rating point among 25-to-54-year-olds.

The early evening spoils were split among three stations. WFAA8 won at 6 p.m. in total viewers while NBC5 barely nipped WFAA8 and CBS11 for the 25-to-54 gold.

The Peacock also ran first at 5 p.m. in total viewers but lost the 25-to-54 crown to Fox4.