Mentalist roadblock; CBS11 then takes two at 10 | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Thurs., July 23) -- Fox rolls until hitting Mentalist roadblock; CBS11 then takes two at 10

This seems certain. Jay Leno's new 9 p.m. prime-time show is in for a big, bad whipping -- on Thursday nights at least.

That's where CBS' The Mentalist will reside after warming up with repeats this summer. Thursday's Mentalist reprise again dominated the opposition, drawing 239,148 D-FW viewers to rank as Thursday's most-watched program. Fox4's 9 p.m. local newscast ran second with less than half the audience (112,931 viewers).

Mentalist also carried the 9 p.m. ratings among advertiser-coveted 18-to-49-year-olds. Otherwise it was Fox's night. Its Bones repeat won the 7 p.m. hour in both ratings measurements. At 8 p.m., Fox's So You Think You Can Dance results show tied CBS' CSI: Crime Scene Investigation in total viewers but won handily with 18-to-49-year-olds.

In local news derby results, CBS11 capitalized nicely on The Mentalist's largesse, winning at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

More heartening to CBS11: the newscast increased its 9:45 to 10 p.m. lead-in audience in the 25-to-54-year-old demographic and dropped just two-tenths of a rating point (13,286 viewers) in the total audience Nielsens. WFAA8 ran fourth with 25-to-54-year-olds for the first time in recent memory after a sub-skimpy lead-in from ABC's Private Practice rerun.

NBC5 swept the 6 a.m. competitions, with Fox4 again second. The Peacock also had twin wins at 5 p.m.

CBS11 won at 6 p.m. in total viewers; Fox4 and WFAA8 shared the golds in the 25-to-54 age range.

In the saga of the Lilliputian local newscasts, "The 33" managed 19,929 total viewers at 9 p.m., matching TXA21's 8 p.m. mini-haul. The 7 p.m. hour of TXA21's news had 33,215 viewers.

In the 25-to-54 demographic, The 33 had 6,071 viewers, a monster number compared to TXA21's 8 p.m. total of 2,125. You take what you can get.