Talent beats up on premiere of Shaq Vs. and two other reality weaklings | None | Uncle Barky's Bytes

powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., Aug. 18) -- Talent beats up on premiere of Shaq Vs. and two other reality weaklings

Tuesday night's launch of Shaquille O'Neal's Shaq Vs. gave Pittsburgh Steelers QB Ben Roethlisburger a tumble but buckled under the weight of NBC's competing America's Got Talent.

The Shaq show, which had been unavailable for review, ranked as ABC's smallest draw of the night with 73,073 D-FW viewers. That matched the competing 8 p.m. audience for Fox's More to Love while CBS' Big Brother 11 managed 79,716 viewers at that hour. Meanwhile, Talent easily exceeded the entire audience for all of 'em, reeling in 318,864 viewers.

The second hour of Talent then mopped up with 312,221 viewers, which again was more than the combined audience for the 9 p.m. programs on Fox, ABC and CBS. It was the same story among advertiser-coveted 18-to-49-year-olds.

CBS' NCIS repeat again led off Tuesday with a win in total viewers (239,148) at the 7 p.m. hour. A Talent recap had the edge with 18-to-49-year-olds, though, while ABC's Who Wants To Be A Millionaire ran a distant fourth.

In local news derby results, WFAA8 crawled out of a hole dug by its 9 p.m. ABC lead-in program (Prime Time: The Outsiders) to nip NBC5 at 10 p.m. in total viewers. But the Peacock prevailed among 25-to-54-year-olds, the main advertiser target audience for news programming.

The 6 a.m. spoils were split by NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

WFAA8 won the 6 p.m. news competition in total viewers, but the Peacock topped the 25-to-54 Nielsens.

NBC5 also won at 5 p.m. in total viewers and tied for first place with Fox4 among 25-to-54-year-olds.