powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Thurs., April 15) -- CBS dominates in total viewers, NBC corrals 18-to-49-year-olds

CBS as usual had Thursday's biggest audiences for its pair of crime hours, but NBC hit it big with advertiser-craved 18-to-49-year-olds via a two-hour Saturday Night Live retrospective.

The night's most-watched attraction, CBS' The Mentalist, drew 339,315 D-FW viewers in the 9 p.m. hour. And CBS' CSI: Crime Scene Investigation won at 8 p.m. with 285,025 viewers.

NBC's Saturday Night Live in the 2000s: Time and Again, the fourth in a series of look backs, finished second overall from 8 to 10 p.m. with 203,589 viewers. But it dominated in the 18-to-49 demographic, luring 123,941 viewers in this age range in beating Fox's Fringe (97,848) and Fox4's 9 p.m. local newscast (78,278).

At 7 p.m., Fox's Bones and CBS' Survivor: Heroes & Villains tied for first in total viewers with 183,230 apiece. Survivor, now down to 10 competitors (including Texans Colby Donaldson and Russell Hantz), had the edge with 18-to-49-year-olds over NBC's two repeat episodes of The Office.

ABC's new 7 p.m. episode of FlashForward ran third in total viewers and tied Bones for the bronze among 18-to-49-year-olds.

At 9 p.m. repeat of The Practice on ABC barely registered with 40,718 total viewers, leaving WFAA8's following 10 p.m. newscast with an almost non-existent lead-in. It paid the price, running third in total viewers behind frontrunning CBS11 and second place NBC5 in the late night news results.

CBS11 also won among 25-to-54-year-olds, the main advertiser target audience for news programming, with NBC5 again second.

At 6 a.m., the Peacock nipped Fox4 in total viewers but fell just a hair behind Fox4 in the 25-to-54 demographic. Fox4 then swept the 7 to 9 a.m. Nielsens opposite the three network morning shows.

Both of the 5 p.m. golds went to Fox4, which also won at 6 p.m. among 25-to-54-year-olds. CBS11 ran first in total viewers at 6 p.m. for the second straight day while WFAA8 had no local news wins for the second straight day.