Talent to top 10 p.m. news numbers | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Tues., Sept. 8) --WFAA8 bucks Talent to top 10 p.m. news numbers

These are the kinds of nights that have one station wearing party hats -- if only it were in the budget -- while another drowns itself in free-of-charge sorrows.

NBC5 should have won Tuesday's 10 p.m. local newscast battle after inheriting a whopping 338,793 D-FW viewers from the last 15 minutes of America's Got Talent. But the Peacock instead drooped to a rather distant second behind WFAA8, which got a comparatively puny 132,860 viewers from the 9:45 to 10 p.m. portion of ABC's Primetime: Family Secrets.

WFAA8 then spring-boarded to 239,148 viewers while NBC5 deflated to a second place 199,290 viewers.

NBC5 also had a daunting lead-in advantage among 25-to-54-year-olds, the main advertiser target audience for news programming. But WFAA8's 10 p.m. news again called the tune, drawing 121,412 viewers in this age range compared to NBC5's 91,059.

The concluding portion of the Texas Rangers' doubleheader sweep over Cleveland on MY27 ran second from 10 to 10:30 p.m. in both ratings measurements, outdrawing the newscasts on CBS11 and fifth-place Fox4. Rangers-Indians had 152,789 total viewers in that half-hour, 66,777 of them in the 25-to-54 demographic.

Elsewhere in prime-time, the second season premiere of The CW's 90210 and the launch of its new Melrose Place had less than stellar returns in the two main Nielsen measurements.

90210 had 46,501 total viewers, beating ABC's Shark Tank rerun to place fifth in the 7 p.m. hour. Melrose Place fell to 26,572 viewers for a sixth place finish. 90210 inched up to fourth place with 18-to-49-year-olds, the favored target audience for entertainment programming. Melrose Place remained sixth.

But 90210 tied an America's Got Talent recap and CBS' NCIS rerun for first place honors among 18-to-34-year-old women. Melrose Place remained in a sixth place rut, though.

In Tuesday's other local news derby results, NBC5 edged Fox4 and WFAA8 for first place in total viewers at 6 a.m. The Peacock and Fox4 shared the golds among 25-to-54-year-olds.

Fox4 ran the table at 5 p.m. and also claimed another first place victory at 6 p.m. among 25-to-54-year-olds. It's lately been dominating at that hour in this key demographic.

The 6 p.m. total viewers race was a three-way tie among Fox4, NBC5 and WFAA8.