Local Nielsen ratings snapshot (Thurs., April 22) -- first-run CBS fare runs first
04/23/10 09:08 AM
By ED BARK
Led as usual by The Mentalist, CBS dominated Thursday's prime-time ratings while also spurring CBS11's 10 p.m. newscast.
Mentalist amassed 373,247 D-FW viewers in the 9 p.m. hour, drawing a bigger audience than the combined offerings on ABC, NBC and Fox. CSI: Crime Scene Investigation easily won at 8 p.m. with 352,888 viewers while Survivor: Heroes vs. Villains (196,803 viewers) edged a new episode of Fox's Bones in the 7 p.m competition.
Mentalist and Survivor also won their time slots among advertiser-favored 18-to-49-year-olds, but CSI slipped to second behind Fox's Fringe.
The Texas Rangers' 3-0 win at Boston, breaking a six-game losing streak, drew scant interest on Fox Sports Southwest. The game had just 47,504 total viewers.
Over on ESPN, the NFL's first prime-time player draft drew considerably more interest, averaging a nice-sized 203,589 viewers. At 9 p.m., when the Dallas Cowboys moved up a few notches to take receiver Dez Bryant, the audience bumped up a bit to 210,375 viewers. But the high point was between 8:45 and 9 p.m., when 223,948 viewers partook.
In local news derby results, CBS11 ran the table for the second straight night, nipping WFAA8 in total viewers and winning more comfortably with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran first at 6 a.m. in total viewers while sharing the top spot with Fox4 in the 25-to-54 age range.
The Peacock copped two firsts at 5 p.m. and shared the 6 p.m. gold with WFAA8 among 25-to-54-year-olds. CBS11 took first at 6 p.m. in total viewers, beating WFAA8 by a hair.
Led as usual by The Mentalist, CBS dominated Thursday's prime-time ratings while also spurring CBS11's 10 p.m. newscast.
Mentalist amassed 373,247 D-FW viewers in the 9 p.m. hour, drawing a bigger audience than the combined offerings on ABC, NBC and Fox. CSI: Crime Scene Investigation easily won at 8 p.m. with 352,888 viewers while Survivor: Heroes vs. Villains (196,803 viewers) edged a new episode of Fox's Bones in the 7 p.m competition.
Mentalist and Survivor also won their time slots among advertiser-favored 18-to-49-year-olds, but CSI slipped to second behind Fox's Fringe.
The Texas Rangers' 3-0 win at Boston, breaking a six-game losing streak, drew scant interest on Fox Sports Southwest. The game had just 47,504 total viewers.
Over on ESPN, the NFL's first prime-time player draft drew considerably more interest, averaging a nice-sized 203,589 viewers. At 9 p.m., when the Dallas Cowboys moved up a few notches to take receiver Dez Bryant, the audience bumped up a bit to 210,375 viewers. But the high point was between 8:45 and 9 p.m., when 223,948 viewers partook.
In local news derby results, CBS11 ran the table for the second straight night, nipping WFAA8 in total viewers and winning more comfortably with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran first at 6 a.m. in total viewers while sharing the top spot with Fox4 in the 25-to-54 age range.
The Peacock copped two firsts at 5 p.m. and shared the 6 p.m. gold with WFAA8 among 25-to-54-year-olds. CBS11 took first at 6 p.m. in total viewers, beating WFAA8 by a hair.
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