Local Nielsen ratings snapshot (Tues., April 7) -- Idol, Dancing barely beat CBS crime combo
04/08/09 10:14 AM
By ED BARK
Crime continues to pay on CBS, where NCIS and The Mentalist nearly outdrew the reality competition juggernauts on Fox and ABC before Without A Trace cruised in the 9 p.m. hour.
NCIS led off prime-time with 372,008 D-FW viewers, falling just short of American Idol's 378,651 viewers for its latest performance show. The Mentalist followed with 345,436 viewers, just a two-step or two from the 372,008 viewers for Dancing with the Stars weekly results hour (buh-bye David Alan Grier).
Idol, which ran long and bled eight minutes into the start time for Fox's Fringe, won by a more comfortable margin with advertiser-coveted 18-to-49-year-olds. But it wasn't the usual total blowout: Idol, 165,301; NCIS, 113,442.
Dancing had a much tougher time holding off The Mentalist among 18-to-49-year-olds. Final score: Dancing, 116,683; Mentalist, 113,442.
CBS cleaned up in the 9 p.m. hour, where Without A Trace ran first with 332,150 total viewers and also prevailed among 18-to-49-year-olds. NBC's Law & Order: SVU placed second in both measurements, with ABC's new Cupid a heart-piercing fourth behind Fox4's 9 p.m. local newscast.
In the daily local news derby, WFAA8 edged CBS11 for the top spot at 10 p.m. in total viewers -- 305,578 to 298,935. WFAA8 beat CBS11 by a more comfortable margin among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won by commanding margins in both measurements at 6 a.m., where runnerup Fox4 had swept the previous day's Nielsens.
Fox4 ran the table at 5 p.m. and NBC5 did likewise at 6 p.m.
Crime continues to pay on CBS, where NCIS and The Mentalist nearly outdrew the reality competition juggernauts on Fox and ABC before Without A Trace cruised in the 9 p.m. hour.
NCIS led off prime-time with 372,008 D-FW viewers, falling just short of American Idol's 378,651 viewers for its latest performance show. The Mentalist followed with 345,436 viewers, just a two-step or two from the 372,008 viewers for Dancing with the Stars weekly results hour (buh-bye David Alan Grier).
Idol, which ran long and bled eight minutes into the start time for Fox's Fringe, won by a more comfortable margin with advertiser-coveted 18-to-49-year-olds. But it wasn't the usual total blowout: Idol, 165,301; NCIS, 113,442.
Dancing had a much tougher time holding off The Mentalist among 18-to-49-year-olds. Final score: Dancing, 116,683; Mentalist, 113,442.
CBS cleaned up in the 9 p.m. hour, where Without A Trace ran first with 332,150 total viewers and also prevailed among 18-to-49-year-olds. NBC's Law & Order: SVU placed second in both measurements, with ABC's new Cupid a heart-piercing fourth behind Fox4's 9 p.m. local newscast.
In the daily local news derby, WFAA8 edged CBS11 for the top spot at 10 p.m. in total viewers -- 305,578 to 298,935. WFAA8 beat CBS11 by a more comfortable margin among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 won by commanding margins in both measurements at 6 a.m., where runnerup Fox4 had swept the previous day's Nielsens.
Fox4 ran the table at 5 p.m. and NBC5 did likewise at 6 p.m.
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