Local Nielsen ratings snapshot (Thurs., May 27) -- Fox's big dance dominates 18-49 demo
05/28/10 10:12 AM
By ED BARK
ABC's Dancing with the Stars is done, but on its heels comes Fox's So You Think You Can Dance.
Thursday's two-hour Season 7 premiere scored big with advertiser-coveted 18-to-49-year-olds on the night after the May "sweeps" ratings period came to a halt.
Think You Can Dance, which will showcase its Dallas audition session next Thursday, drew 97,848 viewers in this key demographic, overpowering a new episode of ABC's runner-up FlashForward (61,970 viewers) in the 7 p.m. hour and besting CBS' rerun of CSI: Crime Scene Investigation (55,447 viewers) at 8 p.m.
Think You Can Dance averaged 142,512 total viewers, beating all competitors except CSI (176,444 viewers). But the Fox show's far heavier percentage of 18-to-49-year-olds made it much more of an advertiser darling.
ABC's 8 p.m. tribute to actor Matt Damon by the American Cinematheque had Thursday night's fewest viewers (48,183) and likewise flopped with 18-to-49-year-olds.
A 9 p.m. repeat of CBS' The Mentalist won its time period in total viewers (210,375) and tied for first with Fox4's local newscast in the 18-to-49 measurement.
In post-sweeps local news derby results, WFAA8 edged CBS11 at 10 p.m. in total viewers but fell to third place (behind CBS11 and NBC5) among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued its winning ways at 6 a.m. with a doubleheader win over Fox4.
The Peacock also took first at 6 p.m. in total viewers and tied for the gold at 5 p.m. with WFAA8.
Fox4 remained strong at 5 and 6 p.m. in the 25-to-54 demographic with comfortable twin wins.
ABC's Dancing with the Stars is done, but on its heels comes Fox's So You Think You Can Dance.
Thursday's two-hour Season 7 premiere scored big with advertiser-coveted 18-to-49-year-olds on the night after the May "sweeps" ratings period came to a halt.
Think You Can Dance, which will showcase its Dallas audition session next Thursday, drew 97,848 viewers in this key demographic, overpowering a new episode of ABC's runner-up FlashForward (61,970 viewers) in the 7 p.m. hour and besting CBS' rerun of CSI: Crime Scene Investigation (55,447 viewers) at 8 p.m.
Think You Can Dance averaged 142,512 total viewers, beating all competitors except CSI (176,444 viewers). But the Fox show's far heavier percentage of 18-to-49-year-olds made it much more of an advertiser darling.
ABC's 8 p.m. tribute to actor Matt Damon by the American Cinematheque had Thursday night's fewest viewers (48,183) and likewise flopped with 18-to-49-year-olds.
A 9 p.m. repeat of CBS' The Mentalist won its time period in total viewers (210,375) and tied for first with Fox4's local newscast in the 18-to-49 measurement.
In post-sweeps local news derby results, WFAA8 edged CBS11 at 10 p.m. in total viewers but fell to third place (behind CBS11 and NBC5) among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued its winning ways at 6 a.m. with a doubleheader win over Fox4.
The Peacock also took first at 6 p.m. in total viewers and tied for the gold at 5 p.m. with WFAA8.
Fox4 remained strong at 5 and 6 p.m. in the 25-to-54 demographic with comfortable twin wins.
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