Idol-less Fox in ratings ditch | None | Uncle Barky's Bytes

powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., March 24) -- Obama press conference leaves Idol-less Fox in ratings ditch

President Obama's second prime-time press conference left Fox without its planned two-hour American Idol and with a House rerun Tuesday. The ratings results weren't pretty.

House had just 53,144 D-FW viewers in the 8 p.m. hour, distancing itself from CBS' competing new episode of NCIS (411,866 viewers) and ABC's runnerup Dancing with the Stars results show (338,793 viewers), in which Denise Richards got booted. The first hour of NBC's The Biggest Loser ran third, but still more than tripled House's audience with 172,718 viewers.

CBS also cleaned up at 9 p.m. with a new episode of The Mentalist, Tuesday's top draw with an imposing 478,296 viewers.

Mentalist likewise beat all competing program in the advertiser-coveted 18-to-49 demographic, but NCIS slipped to second at 8 p.m. behind Dancing.

Here's the total viewers breakdown for the president's 7 to 8 p.m. press conference.

CBS -- 159,432
Fox -- 146,146
ABC -- 126,217
NBC -- 112,931
Univision -- 99,645
Fox News Channel -- 86,359
CNN -- 33,215
MSNBC -- 19,929

In local news derby results, WFAA8 overcame a sizable lead-in disadvantage to edge runnerup CBS11 at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 ran the table at 6 a.m. for the second straight weekday in another tight fight with Fox4. In the battle for a distant third place, WFAA8 won in total viewers, but CBS11 prevailed with 25-to-54-year-olds. Fox4's Good Day remained in charge from 7 to 9 a.m., again whipping the three network morning shows in both ratings measurements.

WFAA8 swept the 6 p.m. news skirmishes and also had the 5 p.m. gold in total viewers. NBC5 won at the earlier hour with 25-to-54-year-olds.