Local Nielsen ratings snapshot (Mon., March 29) -- Dancing again reduces rivals to wallflowers
03/30/10 01:12 PM
By ED BARK
Another two-hour gulp of ABC's Dancing with the Stars ruled D-FW's prime-time ratings before a new Castle also was king.
Dancing had 502,186 viewers from 7 to 9 p.m., just a slight dip from the 515,759 who watched the previous Monday's 10th edition opener.
Fox's 24, now officially in its final season, drew the biggest crowd opposite Dancing with 223,948 viewers in the 8 p.m. hour. New episodes of NBC's Chuck (149,299 viewers) and Trauma (88,222 viewers) offered little resistance while CBS coughed up a hairball of repeats, save for Rules of Engagement at 7:30 p.m. (135,726 viewers).
Castle kept the good times rolling for ABC, drawing a very nice-sized 386,819 viewers at 9 p.m. in bludgeoning CBS' CSI: Miami rerun (210,375 viewers).
Over on TXA21, the Dallas Mavericks' big win against Denver drew 149,299 viewers, good enough to beat NBC from 8 to 10 p.m.
Baylor's closing minutes rally to beat Duke in the NCAA women's tournament drew a surprisingly puny 27,145 viewers on ESPN. It puts the Bears in the Final Four at San Antonio's Alamodome and somewhat eases the pain of the Baylor men's tournament hoops loss to Duke on Sunday.
In local news derby results, WFAA8 capitalized on the strong Castle lead-in to win at 10 p.m. in total viewers.
But the ABC station plunged to third place among 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 took the gold by doing what WFAA8 often does -- vaulting upward from a weak network lead-in. Look at this stark role reversal:
9:45 to 10 p.m. -- NBC's Law & Order (49,104 viewers in the 25-to-54 age range)
NBC5 10 p.m. news -- 89,001
9:45 to 10 p.m. -- ABC's Castle (144,243 viewers in the 25-to-54 age range)
WFAA8's 10 p.m. news -- 73,656
The Peacock again ran the table at 6 a.m., nipping runnerup Fox4 in both ratings measurements. The 7 to 9 a.m. portion of Fox4's Good Day then recovered as usual by sweeping the Nielsen numbers against the three network morning shows.
WFAA8 won at 5 and 6 p.m. in total viewers and added a first-place finish in the later hour with 25-to-54-year-olds. Fox4 was tops at 5 p.m. in that demographic.
Another two-hour gulp of ABC's Dancing with the Stars ruled D-FW's prime-time ratings before a new Castle also was king.
Dancing had 502,186 viewers from 7 to 9 p.m., just a slight dip from the 515,759 who watched the previous Monday's 10th edition opener.
Fox's 24, now officially in its final season, drew the biggest crowd opposite Dancing with 223,948 viewers in the 8 p.m. hour. New episodes of NBC's Chuck (149,299 viewers) and Trauma (88,222 viewers) offered little resistance while CBS coughed up a hairball of repeats, save for Rules of Engagement at 7:30 p.m. (135,726 viewers).
Castle kept the good times rolling for ABC, drawing a very nice-sized 386,819 viewers at 9 p.m. in bludgeoning CBS' CSI: Miami rerun (210,375 viewers).
Over on TXA21, the Dallas Mavericks' big win against Denver drew 149,299 viewers, good enough to beat NBC from 8 to 10 p.m.
Baylor's closing minutes rally to beat Duke in the NCAA women's tournament drew a surprisingly puny 27,145 viewers on ESPN. It puts the Bears in the Final Four at San Antonio's Alamodome and somewhat eases the pain of the Baylor men's tournament hoops loss to Duke on Sunday.
In local news derby results, WFAA8 capitalized on the strong Castle lead-in to win at 10 p.m. in total viewers.
But the ABC station plunged to third place among 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 took the gold by doing what WFAA8 often does -- vaulting upward from a weak network lead-in. Look at this stark role reversal:
9:45 to 10 p.m. -- NBC's Law & Order (49,104 viewers in the 25-to-54 age range)
NBC5 10 p.m. news -- 89,001
9:45 to 10 p.m. -- ABC's Castle (144,243 viewers in the 25-to-54 age range)
WFAA8's 10 p.m. news -- 73,656
The Peacock again ran the table at 6 a.m., nipping runnerup Fox4 in both ratings measurements. The 7 to 9 a.m. portion of Fox4's Good Day then recovered as usual by sweeping the Nielsen numbers against the three network morning shows.
WFAA8 won at 5 and 6 p.m. in total viewers and added a first-place finish in the later hour with 25-to-54-year-olds. Fox4 was tops at 5 p.m. in that demographic.
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