Local Nielsen ratings snapshot (Wed., March 4) -- Fox rocks prime-time, WFAA8's Daybreak again sleeps in
03/05/09 11:54 AM
By ED BARK
Fox's American Idol and Lie to Me crunched their 7 to 9 p.m. competition Wednesday while WFAA8's Daybreak spent a second straight early morning in last place.
Idol's latest results show drew 385,292 D-FW viewers and also dominated the 7 p.m. hour among advertiser-coveted 18-to-49-year-olds.
The new Lie to Me then held serve in both ratings measuremens, with its 298,935 total viewers besting CBS' Criminal Minds (245,791 viewers) and ABC's Lost (205,933 viewers). Lost moved up to second in the time period in the 18-to-49 demographic.
At 9 p.m., CBS' CSI: NY won in total viewers with 298,935, but Fox4's 9 p.m. local newscast ran first with 18-to-49-year-olds.
The Dallas Mavericks' home win against the arch rival San Antonio Spurs drew 126,217 total viewers on TXA21 and added another 59,787 on ESPN. That was good enough to beat both NBC's Law & Order and ABC's Life on Mars in the 9 p.m. hour.
In the daily local news derby, CBS11 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But the station likely was happier with its second straight third place finish at 6 a.m., where it's long been a doormat.
Meanwhile, WFAA8 has finished last at 6 a.m. for its first two Daybreak telecasts with new co-anchor Chris Flanagan. At the other end of the teeter totter, NBC5 won at that hour for the ninth straight weekday, with Fox4 again second.
The 6 p.m. golds went to WFAA8 in total viewers and NBC5 with 25-to-54-year-olds. Fox4 swept the 5 p.m. competition.
Also of note: Ratings for The Oprah Winfrey Show continue to tank. In Wednesday's Nielsens, the onetime empress of daytime TV ran an overall fourth with just 46,501 D-FW viewers from 4 to 5 p.m. Fox4's double dose of the competing Judge Judy led the way with 126,217 viewers and 119,574 viewers.
WFAA8, whose early evening newscast used to feast off Oprah lead-ins, is now on a virtual starvation diet. Worse yet for WFAA8, the station is stuck contractually with Oprah for two more seasons beyond this one. Any takers? Didn't think so.
Fox's American Idol and Lie to Me crunched their 7 to 9 p.m. competition Wednesday while WFAA8's Daybreak spent a second straight early morning in last place.
Idol's latest results show drew 385,292 D-FW viewers and also dominated the 7 p.m. hour among advertiser-coveted 18-to-49-year-olds.
The new Lie to Me then held serve in both ratings measuremens, with its 298,935 total viewers besting CBS' Criminal Minds (245,791 viewers) and ABC's Lost (205,933 viewers). Lost moved up to second in the time period in the 18-to-49 demographic.
At 9 p.m., CBS' CSI: NY won in total viewers with 298,935, but Fox4's 9 p.m. local newscast ran first with 18-to-49-year-olds.
The Dallas Mavericks' home win against the arch rival San Antonio Spurs drew 126,217 total viewers on TXA21 and added another 59,787 on ESPN. That was good enough to beat both NBC's Law & Order and ABC's Life on Mars in the 9 p.m. hour.
In the daily local news derby, CBS11 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But the station likely was happier with its second straight third place finish at 6 a.m., where it's long been a doormat.
Meanwhile, WFAA8 has finished last at 6 a.m. for its first two Daybreak telecasts with new co-anchor Chris Flanagan. At the other end of the teeter totter, NBC5 won at that hour for the ninth straight weekday, with Fox4 again second.
The 6 p.m. golds went to WFAA8 in total viewers and NBC5 with 25-to-54-year-olds. Fox4 swept the 5 p.m. competition.
Also of note: Ratings for The Oprah Winfrey Show continue to tank. In Wednesday's Nielsens, the onetime empress of daytime TV ran an overall fourth with just 46,501 D-FW viewers from 4 to 5 p.m. Fox4's double dose of the competing Judge Judy led the way with 126,217 viewers and 119,574 viewers.
WFAA8, whose early evening newscast used to feast off Oprah lead-ins, is now on a virtual starvation diet. Worse yet for WFAA8, the station is stuck contractually with Oprah for two more seasons beyond this one. Any takers? Didn't think so.
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