Local Nielsen ratings snapshot (Tues., Dec. 1) -- NBC's heavyweights outdraw CBS' skimpily clad skinny bods
12/02/09 10:34 AM
By ED BARK
The last hour of NBC's Biggest Loser clashed with CBS' annual Victoria's Secret fashion show Tuesday night while also giving NBC5's 10 p.m. newscast an enticing view of a world without a lousy Jay Leno Show lead-in.
Bulk prevailed while also spurring NBC5 to a resounding 10 p.m. win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Biggest Loser won the 9 p.m. hour with 217,162 D-FW viewers while Victoria's Secret had 203,589. Loser also edged Victoria's among 25-to-54-year-olds, but the models nipped the misshapen in the 18-to-49 demographic, prize audience for entertainment programming.
Leno was given the night off after prime-time programming was disrupted by President Obama's Afghanistan war speech at 7 p.m. NBC5 didn't mind a bit. Gifted with a competitive 9 p.m. show, the station's 10 p.m. newscast still ran third in total viewers. But the Peacock romped to victory in the 25-to-54 competition. On this scorecard, NBC5 had 113,553 viewers, followed by CBS11's 89,001 and WFAA8's 82,863.
WFAA8 won at 10 p.m. in total viewers, although the ABC station's management has made a point of saying that this measurement is basically inconsequential in terms of generating advertising revenues.
In other local news derby results, NBC5 again swept the 6 a.m. competition and also ran the table at 5 p.m. WFAA8 in turn took both golds at 6 p.m.
The Obama speech ran from 7 p.m. to shortly after 7:30 p.m. In order of finish, here are D-FW's networks of choice in the total viewer Nielsens:
CBS -- 190,016
ABC -- 142,512
NBC -- 128,940
Fox -- 115,367
FNC -- 101,795
CNN -- 54,290
MSNBC -- 40,718
PBS -- 6,786
The last hour of NBC's Biggest Loser clashed with CBS' annual Victoria's Secret fashion show Tuesday night while also giving NBC5's 10 p.m. newscast an enticing view of a world without a lousy Jay Leno Show lead-in.
Bulk prevailed while also spurring NBC5 to a resounding 10 p.m. win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Biggest Loser won the 9 p.m. hour with 217,162 D-FW viewers while Victoria's Secret had 203,589. Loser also edged Victoria's among 25-to-54-year-olds, but the models nipped the misshapen in the 18-to-49 demographic, prize audience for entertainment programming.
Leno was given the night off after prime-time programming was disrupted by President Obama's Afghanistan war speech at 7 p.m. NBC5 didn't mind a bit. Gifted with a competitive 9 p.m. show, the station's 10 p.m. newscast still ran third in total viewers. But the Peacock romped to victory in the 25-to-54 competition. On this scorecard, NBC5 had 113,553 viewers, followed by CBS11's 89,001 and WFAA8's 82,863.
WFAA8 won at 10 p.m. in total viewers, although the ABC station's management has made a point of saying that this measurement is basically inconsequential in terms of generating advertising revenues.
In other local news derby results, NBC5 again swept the 6 a.m. competition and also ran the table at 5 p.m. WFAA8 in turn took both golds at 6 p.m.
The Obama speech ran from 7 p.m. to shortly after 7:30 p.m. In order of finish, here are D-FW's networks of choice in the total viewer Nielsens:
CBS -- 190,016
ABC -- 142,512
NBC -- 128,940
Fox -- 115,367
FNC -- 101,795
CNN -- 54,290
MSNBC -- 40,718
PBS -- 6,786
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