Local Nielsen ratings snapshot (Mon., April 16)
04/17/07 10:25 AM
By ED BARK
Cable news ratings not surprisingly spiked way upward in D-FW Monday afternoon as word came of the carnage at Virginia Tech University.
Still, audiences remained smallish compared to those for even a failing broadcast network series.
Fox News Channel's 2 to 5 p.m. coverage drew an overall average of 33,558 homes Monday compared to 8,171 at those same times a week earlier.
During those same hours, CNN had 33,320 homes (up from 3,332) and MSNBC, 17,533 (up from 3,014).
ABC's World News with Charles Gibson led the ratings pack at 5:30 p.m., even though he was the only anchor to remain in a New York studio. World News drew 211,820 homes in easily outpointing the NBC Nightly News with Brian Williams (154,700) and the CBS Evening News with Katie Couric (88,060).
There's a reason why these newscasts traffic so heavily in commercials for pain remedies and cholesterol reducers. Here's a telescoped look at the gaping disparities between audiences 55 years-plus and 18-to-34-year-olds:
55 Years and Over
ABC World News -- 169,600
NBC Nightly News -- 126,400
CBS Evening News -- 70,400
18-to-34-Year-Olds
ABC World News -- 38,556
NBC Nightly News -- 22,491
CBS Evening News -- 8,033
On the prime-time entertainment front, ABC's Dancing with the Stars again dominated the night, although its 278,460 homes fell a bit short of the previous Monday's haul. Fox's new Drive series continued to bleed oil and other vital fluids, drawing just 66,640 homes in Prison Break's old slot.
Also of concern to Fox, at least in this market: NBC's new Thank God You're Here improvisational comedy series beat the competing 24 in both homes and with advertiser-craved 18-to-49-year-olds.
Local news ratings saw Belo8 come within one win of a rare double grand slam. The ABC station won at 6 a.m., and 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also took the 5, 6 and 10 p.m. competitions in total homes, but came up a close second at 6 a.m. to Fox4.
Cable news ratings not surprisingly spiked way upward in D-FW Monday afternoon as word came of the carnage at Virginia Tech University.
Still, audiences remained smallish compared to those for even a failing broadcast network series.
Fox News Channel's 2 to 5 p.m. coverage drew an overall average of 33,558 homes Monday compared to 8,171 at those same times a week earlier.
During those same hours, CNN had 33,320 homes (up from 3,332) and MSNBC, 17,533 (up from 3,014).
ABC's World News with Charles Gibson led the ratings pack at 5:30 p.m., even though he was the only anchor to remain in a New York studio. World News drew 211,820 homes in easily outpointing the NBC Nightly News with Brian Williams (154,700) and the CBS Evening News with Katie Couric (88,060).
There's a reason why these newscasts traffic so heavily in commercials for pain remedies and cholesterol reducers. Here's a telescoped look at the gaping disparities between audiences 55 years-plus and 18-to-34-year-olds:
55 Years and Over
ABC World News -- 169,600
NBC Nightly News -- 126,400
CBS Evening News -- 70,400
18-to-34-Year-Olds
ABC World News -- 38,556
NBC Nightly News -- 22,491
CBS Evening News -- 8,033
On the prime-time entertainment front, ABC's Dancing with the Stars again dominated the night, although its 278,460 homes fell a bit short of the previous Monday's haul. Fox's new Drive series continued to bleed oil and other vital fluids, drawing just 66,640 homes in Prison Break's old slot.
Also of concern to Fox, at least in this market: NBC's new Thank God You're Here improvisational comedy series beat the competing 24 in both homes and with advertiser-craved 18-to-49-year-olds.
Local news ratings saw Belo8 come within one win of a rare double grand slam. The ABC station won at 6 a.m., and 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also took the 5, 6 and 10 p.m. competitions in total homes, but came up a close second at 6 a.m. to Fox4.
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