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Local Nielsen ratings snapshot (Mon., Nov. 30) -- Leno vs. reruns is still a bust

NBC's thinking went something like this. The Jay Leno Show likely would come up short of first-run episodes of hit CBS crime dramas such as CSI: Miami and The Mentalist. But wait'll the repeats kick in. Jay will be both cost-efficient and competitive. Mmm, good.

It didn't work out that way Monday in D-FW. CSI: Miami and ABC's Castle were both in repeats at 9 p.m. But a new episode of Leno performed dismally anyway while NBC5's 10 p.m. newscast again paid the price despite upping the slim audience it inherited.

CSI: Miami led the 9 p.m. field with 196,803 viewers followed by Castle's 156,085 and Fox4's local newscast (101,995). Leno again was the caboose with just 74,649 viewers. And he bombed even bigger with 18-to-49-year-olds, the main advertiser target audience for non-news programming. In that key measurement, Leno had well less than half the audience drawn by the third place Fox4 newscast.

The first weekday news wars in the post-November "sweeps" period found WFAA8 and CBS11 again battling for the top spots at 10 p.m.

WFAA8 won the total viewer Nielsens with 217,162, but CBS11 ran first by a comfier margin with 25-to-54-year-olds, the advertiser-favored audience for news programming. NBC5 placed third in both measurements, which is the case on most nights. Except when it occasionally finishes fourth behind Fox4's badly slumping 10 p.m. edition.

In other local news derby results, NBC5 continued its winning ways at 6 a.m. with golds in both ratings measurements.

WFAA8 won at 5 and 6 p.m. in total viewers, but was shut out at those hours in the 25-to-54 demographic. Fox4 and NBC5 tied for first with 25-to-54-year-olds at 5 p.m. while the Peacock won outright at 6 p.m.