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Local Nielsen ratings snapshot (Fri.-Sun., March 19-21) -- over-the-top ratings for Undercover Boss

Delayed nearly an hour by an overtime NCAA basketball game, CBS' Undercover Boss nonetheless rolled up its biggest D-FW numbers of the season (save for the post-Super Bowl launch) in dominating Sunday's prime-time programming.

Boss, in which kings learn how hard their serfs work, had 420,751 viewers in nearly tripling the audience for ABC's competing 9 p.m. sneak preview of Jamie Oliver's Food Revolution (149,299 viewers). Over on NBC, the latest two-hour dollop of Celebrity Apprentice had 135,726 viewers after the second episode of the Peacock's preceding Minute to Win It managed just 88,222.

The final half-hour of Texas A&M's overtime loss to Purdue, which bumped 60 Minutes to a 7 p.m. start, drew a nice-sized 312,170 viewers. That was the ratings high point of CBS' Sunday tournament coverage.

HBO's second episode of its 10-part The Pacific had 23,752 viewers in the 8 p.m. hour, but a bit bigger audience (28,502 viewers) for that night's 10 p.m. repeat.

The several inches of new snow that hit D-FW in Sunday's wee hours boosted ratings for the 8 a.m. shows on NBC5 and WFAA8. They tied with 149,299 viewers apiece in head-to-head competition from 8 to 9 a.m.

Saturday's Nielsens were dominated by NCAA tournament coverage, with Baylor's win over Old Dominion drawing 298,597 viewers. The Dallas Mavericks' subsequent home loss to Boston had 169,658 viewers on TXA21.

On Friday night, ABC's new Thin Ice competition, which concluded Sunday night, fell through the cracks with just 67,863 viewers at 7 p.m. NCAA basketball coverage mostly controlled the night, peaking with the fast-paced late game between Maryland and Houston (176,444 viewers).

The 10 p.m. local newscast golds went to WFAA8, which won comfortably in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 outdrew the competing NCAA tournament game in both ratings measurements.

NBC5 ran first at 6 a.m. in total viewers while nipping Fox4 by an inconsequential four-hundredths of a rating point among 25-to-54-year-olds.

The Peacock swept the 5 and 6 p.m. competitions, although its 5 p.m. margin with 25-to-54-year-olds was a sub-teeny three-hundredths of a point over runnerup Fox4. Both of CBS11's early evening newscasts were preempted by basketball, as was the 10 p.m. edition.