Local Nielsen ratings snapshot (Mon., Jan. 25) -- CBS takes night off; rival networks capitalize
01/26/10 11:07 AM
By ED BARK
CBS' usually powerful Monday night lineup reverted to wall-to-wall reruns, opening the door wider for new episodes of ABC's Castle and Fox's House among others.
The growingly popular Castle handily won the 9 p.m. hour with 257,879 D-FW viewers while also calling the tune at that hour among advertiser-coveted 18-to-49-year-olds.
House had Monday's biggest overall haul at 7 p.m., with its 305,384 total viewers beating both the first hour of ABC's Dallas-themed The Bachelor: On the Wings of Love (251,093 viewers) and NBC's revitalized Chuck (223,948 viewers). But The Bachelor edged House in the 18-to-49 demographic.
CBS slipped into first place at 8 p.m. with a Two and a Half Men rerun, which fell to third with 18-to-49-year-olds behind the second hour of The Bachelor and Fox's 24.
WFAA8, fueled by an usually potent ABC lead-in program in the 9 p.m. hour, won the late night local news derby in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5, with Scott Friedman currently filling in as co-anchor after the departure of Brendan Higgins, continued to roll at 6 a.m. with twin wins over Fox4.
The Peacock also won in total viewers at 6 p.m. while WFAA8 had the gold in that measurement at 5 p.m.
Fox4 took first place at both 5 and 6 p.m. with 25-to-54-year-olds.
CBS11's recently expanded 4 to 5 p.m. local newscast -- with the second half-hour replacing the syndicated Inside Edition -- continued to lag badly in both ratings measurements.
Monday's edition had just 27,145 total viewers, less than one-third the audience for Fox4's frontrunning double dose of the syndicated Judge Judy (108,581 viewers for each half-hour). Both NBC5's local newscast and WFAA8's syndicated Oprah had more than twice the crowd for CBS11's news.
Also in bad shape Monday were the 7 to 9 p.m. hours of TXA21's local news. The first half had a barely measurable 6,786 viewers while the second inched up to 13,573 viewers. It was even worse with 25-to-54-year-olds, where the 7 p.m. hour registered "hashmarks" (no measurable audience) before the second half managed 3,069 viewers.
That made The 33's 9 p.m. local newscast a comparative juggernaut, even though it took a sharp plunge from The CW's preceding new Life Unexpected series. The two attractions respectively had 81,436 and 33,932 viewers. It was the same story with 25-to-54-year-olds, but The 33's 9 p.m. news still had more than six times as many viewers in that age group (21,483) as TXA21's 8 p.m. hour.
Fox4's far more firmly established 9 p.m. local newscast, coming off a solid 24 lead-in, had 169,658 total viewers, with 70,587 of them in the 25-to-54 age range.
CBS' usually powerful Monday night lineup reverted to wall-to-wall reruns, opening the door wider for new episodes of ABC's Castle and Fox's House among others.
The growingly popular Castle handily won the 9 p.m. hour with 257,879 D-FW viewers while also calling the tune at that hour among advertiser-coveted 18-to-49-year-olds.
House had Monday's biggest overall haul at 7 p.m., with its 305,384 total viewers beating both the first hour of ABC's Dallas-themed The Bachelor: On the Wings of Love (251,093 viewers) and NBC's revitalized Chuck (223,948 viewers). But The Bachelor edged House in the 18-to-49 demographic.
CBS slipped into first place at 8 p.m. with a Two and a Half Men rerun, which fell to third with 18-to-49-year-olds behind the second hour of The Bachelor and Fox's 24.
WFAA8, fueled by an usually potent ABC lead-in program in the 9 p.m. hour, won the late night local news derby in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5, with Scott Friedman currently filling in as co-anchor after the departure of Brendan Higgins, continued to roll at 6 a.m. with twin wins over Fox4.
The Peacock also won in total viewers at 6 p.m. while WFAA8 had the gold in that measurement at 5 p.m.
Fox4 took first place at both 5 and 6 p.m. with 25-to-54-year-olds.
CBS11's recently expanded 4 to 5 p.m. local newscast -- with the second half-hour replacing the syndicated Inside Edition -- continued to lag badly in both ratings measurements.
Monday's edition had just 27,145 total viewers, less than one-third the audience for Fox4's frontrunning double dose of the syndicated Judge Judy (108,581 viewers for each half-hour). Both NBC5's local newscast and WFAA8's syndicated Oprah had more than twice the crowd for CBS11's news.
Also in bad shape Monday were the 7 to 9 p.m. hours of TXA21's local news. The first half had a barely measurable 6,786 viewers while the second inched up to 13,573 viewers. It was even worse with 25-to-54-year-olds, where the 7 p.m. hour registered "hashmarks" (no measurable audience) before the second half managed 3,069 viewers.
That made The 33's 9 p.m. local newscast a comparative juggernaut, even though it took a sharp plunge from The CW's preceding new Life Unexpected series. The two attractions respectively had 81,436 and 33,932 viewers. It was the same story with 25-to-54-year-olds, but The 33's 9 p.m. news still had more than six times as many viewers in that age group (21,483) as TXA21's 8 p.m. hour.
Fox4's far more firmly established 9 p.m. local newscast, coming off a solid 24 lead-in, had 169,658 total viewers, with 70,587 of them in the 25-to-54 age range.
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