V is for victory in key TV demographic | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Tues., Nov. 3) -- V is for victory in key TV demographic

The premiere of ABC's heavily hyped V invaded NCIS Tuesday night, nearly beating the juggernaut CBS crimesolver in total viewers and cruising past it among advertiser-favored 18-to-49-year-olds.

It was an impressive performance in D-FW, with V landing 225,862 total viewers in the 7 p.m. hour while the competing NCIS had 245,791. That's well below its average. The last first-run episode of NCIS, on Tues., Oct. 20th, drew 352,079 viewers opposite ABC's Shark Tank (112,931 viewers). Even the previous week's NCIS repeat had 279,006 viewers. So V obviously took away a pretty good chunk of the NCIS audience -- for one night at least.

Among 18-to-49-year-olds, V rang up 103,718 viewers to 71,306 for NCIS. Only ABC's Dancing with the Stars results show, in which Michael Irvin finally was evicted, had more viewers in this age group Tuesday night.

Dancing also won the 8 p.m. hour in total viewers, besting CBS' competing NCIS: Los Angeles by a comfy margin. At 9 p.m., CBS' The Good Wife won in total viewers, but NBC's The Jay Leno Show scored a rare win among 18-to-49-year-olds.

Over on Fox Sports Southwest, the Dallas Mavericks' come-from-behind home win against Utah averaged a modest 79,716 total viewers. Those who were tuned elsewhere missed an incredible 29-point fourth quarter by the Mavs' Dirk Nowitzki, who carried his team like a Clydesdale.

In local news derby results, WFAA8 and CBS11 basically tied for the top spot at 10 p.m. in total viewers. CBS11 had a 3.01 rating and WFAA8 a 2.95 rating. Rounding off those numbers, as Nielsen does, gives each station a 3.0 rating (199,290 viewers). WFAA8 edged CBS11 for first among 25-to-54-year-olds, the main advertiser target audience for news programming. Its margin of victory was just one-tenth of a rating point.

At 6 a.m., a suddenly frisky Fox4 beat NBC5 in both ratings measurements for the second consecutive weekday. The Peacock had been running roughshod over the competition in recent weeks. But it's now a real horse race just four days into the November "sweeps."

WFAA8 had a prosperous go of it in the early evening hours, running the table at both 5 and 6 p.m. It was exceedingly close at 6 p.m., though, where WFAA8's margin of victory with 25-to-54-year-olds was four-hundredths of a rating point over Fox4 and five-hundredths over CBS11. So essentially it was a three-way tie, although rounded off Nielsen numbers will put it in the books as a WFAA8 win.