Local Nielsen ratings snapshot (Wed., Feb. 7)
02/08/07 03:38 PM
By ED BARK
The return of Lost after a three-month layoff didn't exactly dominate the D-FW ratings Wednesday night.
It did, however, give Belo8 just enough of a push to put the station's 10 p.m. newscast in the winner's circle for the first time in the February "sweeps," which began last Thursday.
In its new 9 p.m. slot, Lost drew 218,960 homes to tie CBS' CSI: NY for second place. That's right, second. Fox4's 9 p.m. local newscast, with an American Idol lead-in at its back, was tops overall from 9 to 10 p.m. with 221,340 homes. But Lost dominated the competition among younger viewers favored by advertisers, winning with 18-to-49-year-olds, 25-to-54-year-olds and 18-to-34-year-olds.
Belo8 triumphed at 10 p.m. in both homes and with 25-to-54-year-olds, the key target advertiser audience for news programming. The ABC station also won in those measurements at 5 and 6 p.m., but fell short at 6 a.m. Those victories were split between NBC5, which won comfortably in homes, and Fox4, tops among 25-to-54-year-olds in a very close three-way fight.
NBC's made-in-Austin Friday Night Lights, prime-time's best new drama series, continued to get next-to-no support in D-FW. Wednesday's episode, which dealt intelligently and forcefully with issues of high school racial divisions, placed a non-competitive fifth in homes and with 18-to-49-year-olds, the principal target audience for entertainment programming.
The return of Lost after a three-month layoff didn't exactly dominate the D-FW ratings Wednesday night.
It did, however, give Belo8 just enough of a push to put the station's 10 p.m. newscast in the winner's circle for the first time in the February "sweeps," which began last Thursday.
In its new 9 p.m. slot, Lost drew 218,960 homes to tie CBS' CSI: NY for second place. That's right, second. Fox4's 9 p.m. local newscast, with an American Idol lead-in at its back, was tops overall from 9 to 10 p.m. with 221,340 homes. But Lost dominated the competition among younger viewers favored by advertisers, winning with 18-to-49-year-olds, 25-to-54-year-olds and 18-to-34-year-olds.
Belo8 triumphed at 10 p.m. in both homes and with 25-to-54-year-olds, the key target advertiser audience for news programming. The ABC station also won in those measurements at 5 and 6 p.m., but fell short at 6 a.m. Those victories were split between NBC5, which won comfortably in homes, and Fox4, tops among 25-to-54-year-olds in a very close three-way fight.
NBC's made-in-Austin Friday Night Lights, prime-time's best new drama series, continued to get next-to-no support in D-FW. Wednesday's episode, which dealt intelligently and forcefully with issues of high school racial divisions, placed a non-competitive fifth in homes and with 18-to-49-year-olds, the principal target audience for entertainment programming.
|