Local Nielsen ratings snapshot (Thurs., Feb. 1)
02/02/07 12:23 PM
By ED BARK
Paced by weather dean David Finfrock's cough and a healthy lead-in from ER, NBC5 coasted to dominating wins at 10 p.m. on Day 1 of the four-week February "sweeps."
A heavy dose of Peacock promotions sold Finfrock's persistent bad hack as D-FW's deepest medical mystery. And viewers bought it to the tune of 280,840 homes and 246,820 viewers aged 25-to-54, the main advertiser target for news programming. Runnerup Belo8 lagged far behind with 190,400 homes and 114,240 viewers in the 25-to-54 age range.
NBC5 almost made it a double grand slam on opening day. It won the 6 a.m. and 6 p.m. news competitions in both ratings measurements and also placed first in homes at 5 p.m. Only a narrow Belo8 win at 5 p.m. with 25-to-54-year-olds put just a slight hobble in the Peacock's strut.
The prime-time entertainment ratings again were led by ABC's Grey's Anatomy, with 418,880 homes and 303,000 advertiser-coveted 18-to-49-year-olds, the key audience for entertainment programming. But Grey's followup act, Men In Trees, drooped to 176,120 homes and 84,000 viewers in the 18-to-49 demo, running well behind NBC's ER on both counts.
NBC5's 10 p.m. news then took it to the bank. Maybe a rival weathercaster should consider contracting the heartbreak of psoriasis before the month is out.
Paced by weather dean David Finfrock's cough and a healthy lead-in from ER, NBC5 coasted to dominating wins at 10 p.m. on Day 1 of the four-week February "sweeps."
A heavy dose of Peacock promotions sold Finfrock's persistent bad hack as D-FW's deepest medical mystery. And viewers bought it to the tune of 280,840 homes and 246,820 viewers aged 25-to-54, the main advertiser target for news programming. Runnerup Belo8 lagged far behind with 190,400 homes and 114,240 viewers in the 25-to-54 age range.
NBC5 almost made it a double grand slam on opening day. It won the 6 a.m. and 6 p.m. news competitions in both ratings measurements and also placed first in homes at 5 p.m. Only a narrow Belo8 win at 5 p.m. with 25-to-54-year-olds put just a slight hobble in the Peacock's strut.
The prime-time entertainment ratings again were led by ABC's Grey's Anatomy, with 418,880 homes and 303,000 advertiser-coveted 18-to-49-year-olds, the key audience for entertainment programming. But Grey's followup act, Men In Trees, drooped to 176,120 homes and 84,000 viewers in the 18-to-49 demo, running well behind NBC's ER on both counts.
NBC5's 10 p.m. news then took it to the bank. Maybe a rival weathercaster should consider contracting the heartbreak of psoriasis before the month is out.
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