Local Nielsen ratings snapshot (Thurs., Jan. 20) -- Idol holds off Big Bang while Wipeout is wiped out
01/21/11 11:12 AM
By ED BARK
Fox's second audition edition of American Idol, this one from New Orleans, remained prime-time's pacesetter Thursday while a new episode of CBS' competing The Big Bang Theory hung tough.
Idol averaged 560,982 D-FW viewers in the full 7 p.m. hour, but started slower with 484,799 from 7 to 7:30 p.m. opposite Big Bang's 415,542. Among advertiser-coveted 18-to-49-year-olds in that half-hour, it was Idol, 230,342, and Big Bang, 161,239.
CBS' CSI: Crime Scene Investigation then won at 8 p.m. in total viewers, but NBC's The Office and Fox's concluding half-hour of Bones were tops with 18-to-49-year-olds. CBS' The Mentalist swept the 9 p.m. hour in both measurements.
ABC's Wipeout fell flat from 7 to 8 p.m., beating only NBC's super lame-o premiere of Perfect Couples in total viewers while running fourth with 18-to-49-year-olds.
The launch of NBC's all-comedy night had mixed results, with Perfect Couples digging a death valley between Community and The Office while the 8:30 p.m. return of Parks and Recreation slumped between The Office and 30 Rock. Following Wipeout, ABC punted with repeats of Grey's Anatomy and Private Practice, both of which performed poorly.
Over on the USA network, the premiere of Fairly Legal, starring former Dallas Cowboys cheerleader Sarah Shahi, drew an unspectacular 69,257 total viewers in the 9 p.m. hour. It did hold its Royal Pains lead-in, though.
In local news derby results, CBS11 led in total viewers at 10 p.m. while NBC5 racked up an unusually lopsided victory among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. The Peacock had more than twice as many viewers in that key demographic than fourth-place WFAA8, which got a green weenies lead-in from the Private Practice rerun.
Fox4 nipped NBC5 in both ratings measurements in the 6 a.m. competitions and also won with 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds at those hours respectively went to WFAA8 and CBS11.
Fox's second audition edition of American Idol, this one from New Orleans, remained prime-time's pacesetter Thursday while a new episode of CBS' competing The Big Bang Theory hung tough.
Idol averaged 560,982 D-FW viewers in the full 7 p.m. hour, but started slower with 484,799 from 7 to 7:30 p.m. opposite Big Bang's 415,542. Among advertiser-coveted 18-to-49-year-olds in that half-hour, it was Idol, 230,342, and Big Bang, 161,239.
CBS' CSI: Crime Scene Investigation then won at 8 p.m. in total viewers, but NBC's The Office and Fox's concluding half-hour of Bones were tops with 18-to-49-year-olds. CBS' The Mentalist swept the 9 p.m. hour in both measurements.
ABC's Wipeout fell flat from 7 to 8 p.m., beating only NBC's super lame-o premiere of Perfect Couples in total viewers while running fourth with 18-to-49-year-olds.
The launch of NBC's all-comedy night had mixed results, with Perfect Couples digging a death valley between Community and The Office while the 8:30 p.m. return of Parks and Recreation slumped between The Office and 30 Rock. Following Wipeout, ABC punted with repeats of Grey's Anatomy and Private Practice, both of which performed poorly.
Over on the USA network, the premiere of Fairly Legal, starring former Dallas Cowboys cheerleader Sarah Shahi, drew an unspectacular 69,257 total viewers in the 9 p.m. hour. It did hold its Royal Pains lead-in, though.
In local news derby results, CBS11 led in total viewers at 10 p.m. while NBC5 racked up an unusually lopsided victory among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. The Peacock had more than twice as many viewers in that key demographic than fourth-place WFAA8, which got a green weenies lead-in from the Private Practice rerun.
Fox4 nipped NBC5 in both ratings measurements in the 6 a.m. competitions and also won with 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds at those hours respectively went to WFAA8 and CBS11.
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