Ringer bombs | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Tues., Sept. 13) -- Jackie tapes hit/miss while Ringer bombs

The first new series of the fall season put The CW in a wringer Tuesday night.

Ringer, starring Sarah Michelle Gellar as troubled twin sisters, drew just 55,406 D-FW viewers with its 8 p.m. premiere. Worse yet, the audience tailed off from start to finish, with 76,183 viewers watching the first 15 minutes but only 41,554 staying tuned for the last quarter hour.

Among the five major broadcast networks, Ringer beat only Fox's 8 to 8:30 p.m. rerun of Raising Hope before fading to fifth opposite a second Hope repeat.

Ringer ran fifth across the board with advertiser-coveted 18-to-49-year-olds, drawing less than half the audience of CW's preceding season premiere of 90210. Among women 18-to-34, an audience that CW avidly courts, Ringer managed a third place finish ahead of the two Raising Hopes and CBS' NCIS: Los Angeles repeat. But despite a heavy promotional campaign touting Gellar's post-Buffy return to prime-time, Ringer still lured fewer viewers in this demographic than 90210.

NBC had the night's biggest draw with the second-to-last episode of America's Got Talent, which amassed 290,879 total viewers in the 8 p.m. hour. ABC's competing show-and-tell on the just-released Jackie Kennedy audio tapes ran third from 8 to 9 p.m. behind Talent and the NCIS: L.A. reprise. But the Diane Sawyer-hosted news special won in total viewers from 9 to 10 p.m., besting NBC's season premiere of Parenthood (which also ran behind a second NCIS: L.A. repeat).

Among 18-to-49-year-olds, Jackie and Diane ran second in both hours, with Parenthood perking up for a 9 p.m. win in this key demographic.

Wednesday's local news derby was topped at 10 p.m. by WFAA8 in the total viewers measurement. CBS11 won, however, among 25-to-54-year-olds, the main advertiser target audience for news programming.

In another split decision, NBC5 edged Fox4 in total viewers at 6 a.m., but those finishes were reversed with 25-to-54-year-olds.

Fox4 ran the table at 5 p.m., with a notably dominant win in the 25-to-54 demographic. The 6 p.m. golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.