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Local Nielsen ratings snapshot (Mon., June 27) -- no big Price increase for local newscast numbers

D-FW's four major TV news providers swarmed all over the FBI raid of Dallas County Commissioner John Wiley Price's home and offices Monday. But viewers didn't swarm to the breathless coverage.

Nielsen ratings for the early evening and late night newscasts remained in their usual summer hammocks, with CBS11's escapist syndicated Wheel of Fortune easily ranking as the day's most-watched program.

CBS11 initially broke the Price story on its website before everyone quickly joined in. By Monday night, WFAA8 was touting a brief but "exclusive" David Schechter report on the longtime county commissioner's fleet of autos, tracing some of them to previous ownership by Dallas county jail inmates. CBS11, however, initially had the most detailed information on the "alleged violations" committed by Price, including conspiracy, theft and bribery. The station's Bud Gillett was point man on that aspect of the story.

WFAA8 led the 10 p.m. competition with 180,068 viewers while Fox4 had the most advertiser-targeted 25-to-54-year-olds (83,881). On the previous Monday, Fox4 led the total viewers parade with 249,325 while runner-up WFAA8 also exceeded its Price night totals with 235,474 viewers. The 25-to-54 numbers also were appreciably higher on Monday, June 20th.

Nielsen numbers for the 5 and 6 p.m. newscasts were roughly the same from Monday to Monday. CBS11 won in total viewers at both hours while Fox4 was tops with 25-to-54-year-olds, the main advertiser target audience for news programming. Both NBC5 and CBS11 were teeming with Price content on their one-hour 4 p.m. editions. But the overall time slot winners were Fox4's two doses of Judge Judy,

At 6 a.m., before the Price news got out, NBC5 continued its late June winning streak by again topping May "sweeps" champ Fox4 in both ratings measurements.

Wheel of Fortune, which WFAA8 willingly coughed up to CBS11 five years ago, rolled merrily along with a Monday high of 311,657 total viewers while also winning among both 25-to-54-year-olds and 18-to-49-year-olds. All of those figures easily topped the audience for CBS11's preceding Price-infested 6 p.m. newscast.

WFAA8's Wheel replacement, Entertainment Tonight, ran second with just 110,811 total viewers. It slipped to third in both of the younger demographics, where WFAA8 expected it to crush Wheel on a nightly basis. That just hasn't happened.

Monday's prime-time ratings were dominated from 7 to 9 p.m. by ABC's The Bachelorette, which won with both total viewers (214,697) and 18-to-49-year-olds.

NBC's new episode of the canceled Law & Order: Los Angeles topped the 9 p.m. hour in total viewers and tied Fox4's local newscast for first place in the 18-to-49 demographic.