Local Nielsen ratings snapshot (Wed., April 27) -- The Voice still has legs, even in repeat mode
04/28/11 02:12 PM
By ED BARK
On the eve of Thursday's start of the May "sweeps," Fox's American Idol as usual called the tune while NBC's two-hour repeat of the previous night's The Voice showed surprising strength.
Idol's 90-minute performance edition, with the field now down to six, easily had Wednesday's biggest haul, drawing 560,982 D-FW viewers from 7 to 8:30 p.m. while also ruling with advertiser-favored 18-to-49-year-olds.
A following new episode of Fox's Breaking In bungee-jumped to 214,697 viewers, losing to CBS' Criminal Minds repeat but beating both a new episode of ABC's Cougar Town and the second half-hour of The Voice.
But NBC is still quite happy, because its big-ticket alternative to Idol won from 8:30 to 10 p.m. with 18-to-49-year-olds after starting strong on Tuesday night with the identical two-hour opener. Quite happy? Let's amend that to NBC being delirious during the course of a season in which it's otherwise enduring the lowest ratings in the history of the network.
In Wednesday's local news derby results, CBS11 won at 10 p.m. in total viewers but dipped to third with 25-to-54-year-olds (the key advertiser target audience for news programming) behind front-running NBC5 and second-place Fox4.
The 6 a.m. race, in which Ron Corning made his debut as WFAA8's new co-anchor, went to the Peacock in total viewers and Fox4 in the 25-to-54 demographic. WFAA8 ran a distant third in total viewers, edging CBS11 while it also searches for a new co-anchor to replace the deposed Scott Sams. But WFAA8 finished just a hair behind NBC5 with 25-to-54-year-olds, with CBS11 a non-factor.
The early evening golds were split between CBS11, which won at 5 and 6 p.m. in total viewers, and Fox4, tops in both time periods with 25-to-54-year-olds.
On the eve of Thursday's start of the May "sweeps," Fox's American Idol as usual called the tune while NBC's two-hour repeat of the previous night's The Voice showed surprising strength.
Idol's 90-minute performance edition, with the field now down to six, easily had Wednesday's biggest haul, drawing 560,982 D-FW viewers from 7 to 8:30 p.m. while also ruling with advertiser-favored 18-to-49-year-olds.
A following new episode of Fox's Breaking In bungee-jumped to 214,697 viewers, losing to CBS' Criminal Minds repeat but beating both a new episode of ABC's Cougar Town and the second half-hour of The Voice.
But NBC is still quite happy, because its big-ticket alternative to Idol won from 8:30 to 10 p.m. with 18-to-49-year-olds after starting strong on Tuesday night with the identical two-hour opener. Quite happy? Let's amend that to NBC being delirious during the course of a season in which it's otherwise enduring the lowest ratings in the history of the network.
In Wednesday's local news derby results, CBS11 won at 10 p.m. in total viewers but dipped to third with 25-to-54-year-olds (the key advertiser target audience for news programming) behind front-running NBC5 and second-place Fox4.
The 6 a.m. race, in which Ron Corning made his debut as WFAA8's new co-anchor, went to the Peacock in total viewers and Fox4 in the 25-to-54 demographic. WFAA8 ran a distant third in total viewers, edging CBS11 while it also searches for a new co-anchor to replace the deposed Scott Sams. But WFAA8 finished just a hair behind NBC5 with 25-to-54-year-olds, with CBS11 a non-factor.
The early evening golds were split between CBS11, which won at 5 and 6 p.m. in total viewers, and Fox4, tops in both time periods with 25-to-54-year-olds.
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