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Local Nielsen ratings snapshot (Thurs., March 31) -- three networks score while Peacock again plucked

By ED BARK
Three of Thursday's reliable heavy hitters again had their ways while NBC's sitcoms against lost their way.

Fox's American Idol ruled the roost with 574,833 D-FW viewers in the 7 p.m. hour while also taking the cake with advertiser-favored 18-to-49-year-olds.

ABC's Grey's Anatomy ran first at 8 p.m. in both ratings measurements, with its 373,988 total viewers besting CBS' CSI: Crime Scene Investigation's 290,879.

CBS' The Mentalist then cleaned up at 9 p.m. with a commanding 395,764 total viewers while edging ABC's Private Practice among 18-to-49-year-olds.

The post-Idol debut of Fox's Mobbed ran third at 8 p.m. in total viewers with 256,251 while moving up to second place in the 18-to-49 demographic. This was deemed good enough for Fox to order eight more episodes of the Howie Mandel-hosted "flash mob" concoction, proving anew that some guys get all the luck while Sharon Osbourne gets the rest of it.

NBC ran an out-of-the-money fourth across the board, with its 7 p.m. episode of Community the night's least-watched attraction on the Big Four networks with just 34,629 viewers.

Over on Fox Sports Southwest, the Dallas Mavericks' latest thorough beating at the hand of the Los Angeles Lakers drew 193,920 beaten-down viewers. This much seems clear. Lakers coach Phil Jackson will always be Mavs owner Mark Cuban's daddy. Always.

In local news derby results, CBS11 ran first at 10 p.m. in total viewers but beat runner-up Fox4 by just a whisker among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 had an uncommonly big day in the early morning, whipping usual kingpin Fox4 decisively in both ratings measurements.

The 5 and 6 p.m. golds were split, with CBS11 taking both competitions in total viewers while Fox4 had twin wins with 25-to-54-year-olds.
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