Local Nielsen ratings snapshot (Tues., Jan. 2)
01/03/07 11:13 AM
By ED BARK
Dim the D-FW ratings for Fox's prime-time Orange Bowl telecast, featuring the muffled halftime sounds of Gladys Knight and American Idol champ Taylor Hicks.
The Louisville-Wake Forest matchup, second in the network's BCS "Bowl Bash," attracted an average of 159,460 homes Tuesday night. That was just slightly more than half the crowd for Fox's already renowned New Year's night game between Boise State and Oklahoma (311,780 homes).
NBC's new episode of Law & Order: SVU outdrew the Orange Bowl from 9 to 10 p.m., as did the Peacock's Dateline in the first hour of prime-time. From 8 to 9 p.m., the game averaged its peak audience of 178, 500 homes, nipping NBC's Law & Order: Criminal Intent (176,120 homes).
Big Orange fared worse, though, with 18-to-49-year-olds, the target advertiser audience for non-news programming. The game averaged 81,000 viewers in that demo, placing a distant second to NBC's lineup. CBS' rerun of NCIS also outpointed the Orange Bowl and its pre-game warmup from 7 to 8 p.m.
Local news viewership got back to a post-holiday semblance of normalcy, with NBC5 and Belo8 sharing Tuesday's spoils.
The Peacock took the 10 p.m. crown in total homes and with 25-to-54-year-olds, the favored advertiser audience for news programming. NBC5 also won in total homes at 6 a.m., but Belo8 was tops with 25-to-54-year-olds.
Fox4's Good Day, which has slumped in the past two months, had perkier ratings after some prime-time promotions during Fox's football telecasts. Among 25-to-54-year-olds, just two-tenths of a rating point (5,654 people) separated first-place Belo8 from third-place NBC5.
Belo8 also won in total homes at 5 p.m. and 6 p.m. The ABC station and NBC5 tied for first at 6 p.m. with 25-to-54-year-olds, with the Peacock No. 1 in that demo at 5 p.m.
Dim the D-FW ratings for Fox's prime-time Orange Bowl telecast, featuring the muffled halftime sounds of Gladys Knight and American Idol champ Taylor Hicks.
The Louisville-Wake Forest matchup, second in the network's BCS "Bowl Bash," attracted an average of 159,460 homes Tuesday night. That was just slightly more than half the crowd for Fox's already renowned New Year's night game between Boise State and Oklahoma (311,780 homes).
NBC's new episode of Law & Order: SVU outdrew the Orange Bowl from 9 to 10 p.m., as did the Peacock's Dateline in the first hour of prime-time. From 8 to 9 p.m., the game averaged its peak audience of 178, 500 homes, nipping NBC's Law & Order: Criminal Intent (176,120 homes).
Big Orange fared worse, though, with 18-to-49-year-olds, the target advertiser audience for non-news programming. The game averaged 81,000 viewers in that demo, placing a distant second to NBC's lineup. CBS' rerun of NCIS also outpointed the Orange Bowl and its pre-game warmup from 7 to 8 p.m.
Local news viewership got back to a post-holiday semblance of normalcy, with NBC5 and Belo8 sharing Tuesday's spoils.
The Peacock took the 10 p.m. crown in total homes and with 25-to-54-year-olds, the favored advertiser audience for news programming. NBC5 also won in total homes at 6 a.m., but Belo8 was tops with 25-to-54-year-olds.
Fox4's Good Day, which has slumped in the past two months, had perkier ratings after some prime-time promotions during Fox's football telecasts. Among 25-to-54-year-olds, just two-tenths of a rating point (5,654 people) separated first-place Belo8 from third-place NBC5.
Belo8 also won in total homes at 5 p.m. and 6 p.m. The ABC station and NBC5 tied for first at 6 p.m. with 25-to-54-year-olds, with the Peacock No. 1 in that demo at 5 p.m.
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