Daybreak | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Mon., March 16) -- still sundown in early mornings for WFAA8's Daybreak

WFAA8's latest Daybreak pairing of incumbent Cynthia Izaguirre and newcomer Chris Flanagan so far is turning the lights out on the station's early morning ratings.

Monday's showing was particularly abysmal. So much so that CBS11 may have a legitimate shot at out-kicking WFAA8 for third place in the less than pulsating March "sweeps" rating period, which began on March 5th and ends on April 1st. Here's the way the 6 to 7 a.m. numbers looked Monday in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming:


Fox4 -- 106,288
NBC5 -- 99,645
CBS11 -- 59,787
WFAA8 -- 39,858


NBC5 -- 75,883
Fox4 -- 54,635
CBS11 -- 45,530
WFAA8 -- 21,247

In the total viewer Nielsens, the 6 to 7 a.m. portion of Monday's Daybreak ranked as WFAA8's least-watched program all the way until shortly past 1 a.m., when an infomercial drew an audience of 33,215, many of them likely asleep on their couches or in their beds.

In contrast, the 6 to 7 a.m. portion of Fox4's Good Day was the station's most-watched program (along with the 7 to 9 a.m. portion) all the way until 5:30 p.m. Monday, when the station's local newscast had 126,217 viewers.

This is only the third week together for Izaguirre/Flanagan. Still, WFAA8 clearly would be blindsided by a two-by-four if CBS11 vaults into third place at 6 a.m. Worse yet, CBS11's waker-upper is co-anchored by former Daybreak personality Scott Sams, who was banished and later sued his old station. After a stint at KTEN-TV in Sherman, Sams joined CBS11 in April 2007.

Elsewhere in Monday's Nielsens, ABC's latest two-hour edition of Dancing with the Stars controlled the 7 to 9 p.m. slot with 478,296 total viewers in D-FW. CBS' CSI: Miami then took over at 10 p.m., drawing 325,507 viewers opposite ABC's runnerup Castle (272,363).

NBC's Heroes continued to perform abysmally, ranking as prime-time's least-watched program on the big 4 broadcast networks with a puny 46,501 viewers.

In other local news derby results, WFAA8 scored twin wins at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 also won at 6 p.m. in total viewers, but dropped to third with 25-to-54-year-olds behind NBC5 and Fox4.

The Peacock and WFAA8 shared the gold at 5 p.m. in total viewers; NBC5 had first place to itself among 25-to-54-year-olds.