Local Nielsen ratings snapshot (Wed., April 13) -- big fall-offs for two new comedies
04/15/11 11:33 AM
By ED BARK
The premiere of ABC's Happy Endings and Episode 2 of Fox's Breaking In ended up as turn-offs after respective fat lead-ins from Modern Family and American Idol.
Modern Family drew 263,177 D-FW viewers at 8 p.m. to again rank as ABC's most-watched show of the night. Back-to-back episodes of Happy Endings then fell to a halfway respectable 145,440 viewers and a pretty dismal 83,108.
It was worse with advertiser-craved 18-to-49-year-olds, where Modern Family soared to 194,145 viewers (second only to Idol for the night) before Happy Endings dove to 75,684 and 49,359 viewers.
On Fox, the 7 to 8:30 p.m. performance edition of Idol dominated with 574,833 total viewers, and 243,504 of them in the 18-to-49 range. Breaking In then sank to 221,622 and 75,684 viewers in these two measurements. For both comedies, those are pretty much grades of D in audience retention. Not only that, but their viewerships dropped in each 15-minute increment measured by Nielsen.
CBS' Criminal Minds: Suspect Behavior won at 9 p.m. in both total viewers and 18-to-49-year-olds.
In Wednesday's local news derby results, NBC5 uncommonly rose to a pair of victories at 10 p.m., topping the field in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. Nielsens and CBS11 did likewise at 6 p.m. The 5 p.m. wins went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
The premiere of ABC's Happy Endings and Episode 2 of Fox's Breaking In ended up as turn-offs after respective fat lead-ins from Modern Family and American Idol.
Modern Family drew 263,177 D-FW viewers at 8 p.m. to again rank as ABC's most-watched show of the night. Back-to-back episodes of Happy Endings then fell to a halfway respectable 145,440 viewers and a pretty dismal 83,108.
It was worse with advertiser-craved 18-to-49-year-olds, where Modern Family soared to 194,145 viewers (second only to Idol for the night) before Happy Endings dove to 75,684 and 49,359 viewers.
On Fox, the 7 to 8:30 p.m. performance edition of Idol dominated with 574,833 total viewers, and 243,504 of them in the 18-to-49 range. Breaking In then sank to 221,622 and 75,684 viewers in these two measurements. For both comedies, those are pretty much grades of D in audience retention. Not only that, but their viewerships dropped in each 15-minute increment measured by Nielsen.
CBS' Criminal Minds: Suspect Behavior won at 9 p.m. in both total viewers and 18-to-49-year-olds.
In Wednesday's local news derby results, NBC5 uncommonly rose to a pair of victories at 10 p.m., topping the field in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. Nielsens and CBS11 did likewise at 6 p.m. The 5 p.m. wins went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
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