Local Nielsen ratings snapshot (Mon., March 28) -- big night for ABC/WFAA8
03/29/11 10:05 AM
By ED BARK
ABC's Dancing with the Stars continued to rhumba Monday night, wiping out an array of reruns and a special reuniting the four living ex-presidents.
Dancing drew 491,725 D-FW viewers from 7 to 9 p.m., with 174,402 of them in the advertiser-coveted 18-to-49-year-old range. That's not as big a percentage as ABC would like, but was easily good enough to top all competitors.
NBC's 7 p.m. offering, All Together Now: A Celebration of Service, tied Fox's House repeat for third place in that hour. Each had 117,737 viewers, with House pushing the ex-presidents and a taped message from President Obama into fourth place with 18-to-49-year-olds.
ABC also romped at 9 p.m., with a new episode of Castle winning in both total viewers (277,018) and in the 18-to-49 demographic. A first-run Harry's Law on NBC ran second overall at that hour but again plummeted to a distant fourth place with 18-to-49-year-olds.
President Obama's live address on Libya filled the 6:30 to 7 p.m. slot on the Big Four broadcast networks. He had an aggregate audience of 505,576 viewers on Fox4, NBC5, WFAA8 and CBS11. Or to put it another way, Obama edged Dancing, but needed four stations to do so.
In local news derby results, WFAA8 took a big Castle lead-in to the bank and easily topped the 10 p.m. competition with 256,251 total viewers. But the ABC station barely edged runner-up Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had an easy time sweeping the 6 a.m. races, with an especially commanding margin in the 25-to-54 demographic. Its 93,201 viewers in this age range topped the combined total of 83,881 for NBC5, WFAA8 and CBS11, which finished in that order.
The 25-to-54 golds at 5 and 6 p.m. also went to Fox4. CBS11 won at 6 p.m. in total viewers and tied WFAA8 for first place in that measurement at 5 p.m.
PROGRAMMING NOTE: Texas Rangers fans who are unable to watch Friday's daytime season opener on Fox Sports Southwest against the Red Sox can catch a full replay of the game that night on TXA21. The start time is 7 p.m., with John Rhadigan debuting as the team-hired play-by-play dude alongside holdover analyst Tom Grieve. The Rangers dropped Josh Lewin at the close of last season, ending his nine-year tenure.
TXA21 also will air a one-hour season preview, Texas Rangers 2011: Defending the Pennant, on Thursday, March 31st at 9 p.m. Babe Laufenberg and Gina Miller preside.
ABC's Dancing with the Stars continued to rhumba Monday night, wiping out an array of reruns and a special reuniting the four living ex-presidents.
Dancing drew 491,725 D-FW viewers from 7 to 9 p.m., with 174,402 of them in the advertiser-coveted 18-to-49-year-old range. That's not as big a percentage as ABC would like, but was easily good enough to top all competitors.
NBC's 7 p.m. offering, All Together Now: A Celebration of Service, tied Fox's House repeat for third place in that hour. Each had 117,737 viewers, with House pushing the ex-presidents and a taped message from President Obama into fourth place with 18-to-49-year-olds.
ABC also romped at 9 p.m., with a new episode of Castle winning in both total viewers (277,018) and in the 18-to-49 demographic. A first-run Harry's Law on NBC ran second overall at that hour but again plummeted to a distant fourth place with 18-to-49-year-olds.
President Obama's live address on Libya filled the 6:30 to 7 p.m. slot on the Big Four broadcast networks. He had an aggregate audience of 505,576 viewers on Fox4, NBC5, WFAA8 and CBS11. Or to put it another way, Obama edged Dancing, but needed four stations to do so.
In local news derby results, WFAA8 took a big Castle lead-in to the bank and easily topped the 10 p.m. competition with 256,251 total viewers. But the ABC station barely edged runner-up Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had an easy time sweeping the 6 a.m. races, with an especially commanding margin in the 25-to-54 demographic. Its 93,201 viewers in this age range topped the combined total of 83,881 for NBC5, WFAA8 and CBS11, which finished in that order.
The 25-to-54 golds at 5 and 6 p.m. also went to Fox4. CBS11 won at 6 p.m. in total viewers and tied WFAA8 for first place in that measurement at 5 p.m.
PROGRAMMING NOTE: Texas Rangers fans who are unable to watch Friday's daytime season opener on Fox Sports Southwest against the Red Sox can catch a full replay of the game that night on TXA21. The start time is 7 p.m., with John Rhadigan debuting as the team-hired play-by-play dude alongside holdover analyst Tom Grieve. The Rangers dropped Josh Lewin at the close of last season, ending his nine-year tenure.
TXA21 also will air a one-hour season preview, Texas Rangers 2011: Defending the Pennant, on Thursday, March 31st at 9 p.m. Babe Laufenberg and Gina Miller preside.
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