Local Nielsen ratings snapshot (Mon., Oct. 5) -- Favre-fueled Monday Night Football dominates prime-time scoreboard
10/06/09 09:24 AM
By ED BARK
A virtually canonized Brett Favre led the Vikings to victory over the already sainted Packers Monday night, with ESPN no doubt drawing a record national audience for the Monday Night Football franchise it inherited from ABC.
We'll know more about that later. But in D-FW, the ratings were resounding. Packers-Vikings (7:41 to 10:52 p.m.) averaged 538,083 viewers in crushing all in its wake.
CBS' CSI: Miami had Monday's second largest audience -- 365,365 viewers -- while ABC's two-hour Dancing with the Stars performance edition drew 345,436 viewers.
Among advertiser-coveted 18-to-49-year-olds, football more than doubled the haul of any competing program.
In total viewers, NBC limped to a distant fourth among the Big Four broadcast networks with a lineup of Heroes, Trauma and The Jay Leno Show. Leno slipped a notch to fifth among 18-to-49-year-olds, also falling short of the 9 to 10 p.m. portion of the Dallas Mavericks' first pre-season game on TXA21.
Leno's total audience of 99,645 viewers fell well short of his former late night adversary, David Letterman, whose sex scandal-spurred CBS Late Show drew 159,432 viewers in decimating Conan O'Brien's NBC Tonight Show (19,929 viewers). Letterman also won easily with 18-to-49-year-olds, more than tripling O'Brien's total and also outdrawing Leno in this key demographic.
In local news derby results, CBS11 had comfortable wins at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Again feeling the after-shocks of smallish Leno Show ratings, NBC5 ran an out-of-the-money fourth in both measurements.
The Peacock rebounded to sweep the 6 a.m. Nielsens while WFAA8 did likewise at 6 p.m.
The two stations tied for first at 5 p.m. in total viewers, with NBC5 tops among 25-to-54-year-olds.
A virtually canonized Brett Favre led the Vikings to victory over the already sainted Packers Monday night, with ESPN no doubt drawing a record national audience for the Monday Night Football franchise it inherited from ABC.
We'll know more about that later. But in D-FW, the ratings were resounding. Packers-Vikings (7:41 to 10:52 p.m.) averaged 538,083 viewers in crushing all in its wake.
CBS' CSI: Miami had Monday's second largest audience -- 365,365 viewers -- while ABC's two-hour Dancing with the Stars performance edition drew 345,436 viewers.
Among advertiser-coveted 18-to-49-year-olds, football more than doubled the haul of any competing program.
In total viewers, NBC limped to a distant fourth among the Big Four broadcast networks with a lineup of Heroes, Trauma and The Jay Leno Show. Leno slipped a notch to fifth among 18-to-49-year-olds, also falling short of the 9 to 10 p.m. portion of the Dallas Mavericks' first pre-season game on TXA21.
Leno's total audience of 99,645 viewers fell well short of his former late night adversary, David Letterman, whose sex scandal-spurred CBS Late Show drew 159,432 viewers in decimating Conan O'Brien's NBC Tonight Show (19,929 viewers). Letterman also won easily with 18-to-49-year-olds, more than tripling O'Brien's total and also outdrawing Leno in this key demographic.
In local news derby results, CBS11 had comfortable wins at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Again feeling the after-shocks of smallish Leno Show ratings, NBC5 ran an out-of-the-money fourth in both measurements.
The Peacock rebounded to sweep the 6 a.m. Nielsens while WFAA8 did likewise at 6 p.m.
The two stations tied for first at 5 p.m. in total viewers, with NBC5 tops among 25-to-54-year-olds.
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