Local Nielsen ratings snapshot (Thurs., Jan. 27) -- Idol dips but still dominates
01/28/11 09:27 AM
By ED BARK
Thursday's one-hour American Idol edition from Nashville took a pretty big droop from the previous week's New Orleans excursion.
The Fox cash cow again mooed down the competition anyway, with ABC's new Wipeout and two first-run comedies offering little resistance while CBS punted in part with a rerun of The Big Bang Theory and a fresh $#*! My Dad Says.
Idol had 470,948 D-FW viewers, with 217,180 of them in the advertiser-coveted 18-to-49 age range. Those are significantly down from the 560,982 and 276,410 hauls for the previous Thursday's episode, which went against a new Big Bang.
The BB rerun fared best against Idol, with 228,548 total viewers from 7 to 7:30 p.m. Wipeout had just 110,811 viewers while the Peacock duo of Community and Perfect Couples respectively drew 166,217 and 124,663 viewers.
At 8 p.m., a new episode of Fox's Bones basked in Idol's halo with commanding wins in both total viewers and 18-to-49-year-olds. It wasn't an entirely fair fight, though, with ABC's Grey's Anatomy and CBS' CSI: Crime Scene Investigation both in repeats.
CBS' reprise of The Mentalist won the 9 p.m. hour in total viewers. But the night's big surprise was NBC's Outsourced, which dominated at 9:30 among 18-to-49-year-olds and had Thursday's second biggest haul in that key demographic with 151,368 viewers.
In local news derby results, CBS11 took the 10 p.m. gold in total viewers while Fox4 had the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 and NBC5 continued their tight battle at 6 a.m., with the Peacock narrowly winning in total viewers and Fox4 taking the 25-to-54 prize.
CBS11 had a big day in the early evening competitions, running the table at 5 p.m. and also notching a 6 p.m. win in total viewers. WFAA8 broke through with a 6 p.m. victory among 25-to-54-year-olds.
Thursday's one-hour American Idol edition from Nashville took a pretty big droop from the previous week's New Orleans excursion.
The Fox cash cow again mooed down the competition anyway, with ABC's new Wipeout and two first-run comedies offering little resistance while CBS punted in part with a rerun of The Big Bang Theory and a fresh $#*! My Dad Says.
Idol had 470,948 D-FW viewers, with 217,180 of them in the advertiser-coveted 18-to-49 age range. Those are significantly down from the 560,982 and 276,410 hauls for the previous Thursday's episode, which went against a new Big Bang.
The BB rerun fared best against Idol, with 228,548 total viewers from 7 to 7:30 p.m. Wipeout had just 110,811 viewers while the Peacock duo of Community and Perfect Couples respectively drew 166,217 and 124,663 viewers.
At 8 p.m., a new episode of Fox's Bones basked in Idol's halo with commanding wins in both total viewers and 18-to-49-year-olds. It wasn't an entirely fair fight, though, with ABC's Grey's Anatomy and CBS' CSI: Crime Scene Investigation both in repeats.
CBS' reprise of The Mentalist won the 9 p.m. hour in total viewers. But the night's big surprise was NBC's Outsourced, which dominated at 9:30 among 18-to-49-year-olds and had Thursday's second biggest haul in that key demographic with 151,368 viewers.
In local news derby results, CBS11 took the 10 p.m. gold in total viewers while Fox4 had the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 and NBC5 continued their tight battle at 6 a.m., with the Peacock narrowly winning in total viewers and Fox4 taking the 25-to-54 prize.
CBS11 had a big day in the early evening competitions, running the table at 5 p.m. and also notching a 6 p.m. win in total viewers. WFAA8 broke through with a 6 p.m. victory among 25-to-54-year-olds.
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