Local Nielsen ratings snapshot (Tues., Jan. 16)
01/17/07 03:21 PM
By ED BARK
Shivering D-FW got warm and toasty with the sixth season premiere of American Idol Tuesday, giving competing programming a cold shoulder between 7 and 9 p.m.
Idol amassed 514,080 homes locally, replicating its dominating performance in the national Nielsens (see Above the Fold). Opposite the Fox phenomenon, CBS' NCIS managed the highest draw, hitting 190,400 homes from 7 to 7:15 p.m. before falling off.
Idol also made a mega-showing with advertiser-craved 18-to-49-year-olds, averaging 465,000 of them for the show's full two hours. The Dallas Mavericks-Houston Rockets game on Ch. 21 managed a competing high of 132,000 in the 18-49 demographic during the 8 to 8:30 portion of the game. Once Idol ended, the Mavs game vaulted to 201,000 viewers in this key demo.
The stiff wind at its back from idol helped Fox4's 9 p.m. local newscast outdraw all competing programming. It averaged a heady 278,460 homes from 9 to 10 p.m., good enough to beat both the Mavs and NBC's usually formidable Law & Order: SVU. The first 15 minutes of the newscast totaled 395,080 homes before viewers began migrating elsewhere.
In the four major local news faceoffs, NBC5 rolled to two more easy wins at 10 p.m. The Peacock more than doubled the audience of its closest competitor (Belo8) in both homes and with 25-to-54-year-olds, the key advertiser target for news programming.
Belo8 won at 5 and 6 p.m. in both ratings measurements. At 6 a.m., Fox4 prevailed in homes and Belo8 took first place with 25-to-54-year-olds.
Shivering D-FW got warm and toasty with the sixth season premiere of American Idol Tuesday, giving competing programming a cold shoulder between 7 and 9 p.m.
Idol amassed 514,080 homes locally, replicating its dominating performance in the national Nielsens (see Above the Fold). Opposite the Fox phenomenon, CBS' NCIS managed the highest draw, hitting 190,400 homes from 7 to 7:15 p.m. before falling off.
Idol also made a mega-showing with advertiser-craved 18-to-49-year-olds, averaging 465,000 of them for the show's full two hours. The Dallas Mavericks-Houston Rockets game on Ch. 21 managed a competing high of 132,000 in the 18-49 demographic during the 8 to 8:30 portion of the game. Once Idol ended, the Mavs game vaulted to 201,000 viewers in this key demo.
The stiff wind at its back from idol helped Fox4's 9 p.m. local newscast outdraw all competing programming. It averaged a heady 278,460 homes from 9 to 10 p.m., good enough to beat both the Mavs and NBC's usually formidable Law & Order: SVU. The first 15 minutes of the newscast totaled 395,080 homes before viewers began migrating elsewhere.
In the four major local news faceoffs, NBC5 rolled to two more easy wins at 10 p.m. The Peacock more than doubled the audience of its closest competitor (Belo8) in both homes and with 25-to-54-year-olds, the key advertiser target for news programming.
Belo8 won at 5 and 6 p.m. in both ratings measurements. At 6 a.m., Fox4 prevailed in homes and Belo8 took first place with 25-to-54-year-olds.
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