powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Wed., Feb. 6)

By ED BARK
Fox basked in another big prime-time ratings palooza Wednesday while WFAA8's newscast unaccustomedly found itself an also-ran at 10 p.m. in both key ratings measurements.

American Idol's final audition show, before its Hollywood nights kick in next week, racked up 331,242 D-FW homes to rank as the day's top draw. Fox's onerous Moment of Truth game show then won the 8 to 9 p.m. hour, with both shows also romping in the ratings for advertiser-craved 18-to-49-year-olds.

Fox4's 9 p.m. local newscast ran a close second in total homes to a new episode of CBS' CSI: NY, which now has exhausted its supply of first-run hours. The news beat the forensics experts among 18-to-to-49-year-olds, though.

At 10 p.m., CBS11 took the checkered flag in total homes with help from its CSI: NY lead-in. Of equal import to the station: its newscast held on to most of that audience. WFAA8, afflicted with a paltry lead-in from ABC's Cashmere Mafia, nonetheless ran a close second.

CBS11 and NBC5 tied at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 dropped all the way to fourth place in that demographic.

At 6 a.m., WFAA8 had considerably better news, beating runnerup Fox4 in both ratings measurements. The ABC station also took across-the-board golds at 5 and 6 p.m.

The Dallas Mavericks' home win over the Milwaukee Bucks, with Dirk Nowitzki scoring his first triple-double, managed to lure 53,583 total homes.
|