Local Nielsen ratings snapshot (Wed., Feb. 13 and midway through Feb. sweeps)
02/14/08 11:28 AM
By ED BARK
We're halfway through the Feb. sweeps, and WFAA8 is steaming ahead as the top-rated station in all four major newscast time periods.
Recent gains by Fox4 have tightened the 6 a.m. race, though, especially with the principal newscast target audience of 25-to-54-year-olds. NBC5 also is hanging fairly tough at 10 p.m. in that demographic while at the same trying to hold off CBS11 in a tight fight for second place in total homes. Here are the 10-day scorecards:
10 P.M.
TOTAL HOMES
WFAA8 -- 241,124
NBC5 -- 165,621
CBS11 -- 153,443
Fox4 -- 116,909
25-to-54-YEAR-OLDS
WFAA8 -- 147,225
NBC5 -- 120,725
Fox4 -- 82,446
CBS11 -- 73,613
6 A.M.
TOTAL HOMES
WFAA8 -- 102,295
Fox4 -- 94,988
NBC5 -- 77,939
CBS11 -- 41,405
25-to-54-YEAR-OLDS
WFAA8 -- 73,613
Fox4 -- 70,668
NBC5 -- 55,946
CBS11 -- 26,501
6 P.M.
TOTAL HOMES
WFAA8 -- 160,750
CBS11 -- 119,344
NBC5 -- 107,166
Fox4 -- 92,553
25-to-54-YEAR-OLDS
WFAA8 -- 88,335
Fox4 -- 61,835
NBC5 -- 58,890
CBS11 -- 41,223
5 P.M.
TOTAL HOMES
WFAA8 -- 126,651
Fox4 -- 109,602
NBC5 -- 102,295
CBS11 -- 82,810
25-to-54-YEAR-OLDS
WFAA8 -- 70,668
NBC5 -- 53,001
Fox4 -- 50,057
CBS11 -- 26,501
In Wednesday's D-FW Nielsens, Fox and Fox4 again ruled the prime-time roost with a threesome of American Idol, The Moment of Truth and the 9 p.m. local newscast, which thumped all competing network entertainment programming.
Despite the buzz over the on-and-off Jason Kidd trade, the Mavericks' home win over Portland drew a very modest-sized 92,553 D-FW homes on TXA21. The 6 a.m. newscasts on both Fox4 (97,424 homes) and WFAA8 (93,527 homes) did a bit better than that.
We're halfway through the Feb. sweeps, and WFAA8 is steaming ahead as the top-rated station in all four major newscast time periods.
Recent gains by Fox4 have tightened the 6 a.m. race, though, especially with the principal newscast target audience of 25-to-54-year-olds. NBC5 also is hanging fairly tough at 10 p.m. in that demographic while at the same trying to hold off CBS11 in a tight fight for second place in total homes. Here are the 10-day scorecards:
10 P.M.
TOTAL HOMES
WFAA8 -- 241,124
NBC5 -- 165,621
CBS11 -- 153,443
Fox4 -- 116,909
25-to-54-YEAR-OLDS
WFAA8 -- 147,225
NBC5 -- 120,725
Fox4 -- 82,446
CBS11 -- 73,613
6 A.M.
TOTAL HOMES
WFAA8 -- 102,295
Fox4 -- 94,988
NBC5 -- 77,939
CBS11 -- 41,405
25-to-54-YEAR-OLDS
WFAA8 -- 73,613
Fox4 -- 70,668
NBC5 -- 55,946
CBS11 -- 26,501
6 P.M.
TOTAL HOMES
WFAA8 -- 160,750
CBS11 -- 119,344
NBC5 -- 107,166
Fox4 -- 92,553
25-to-54-YEAR-OLDS
WFAA8 -- 88,335
Fox4 -- 61,835
NBC5 -- 58,890
CBS11 -- 41,223
5 P.M.
TOTAL HOMES
WFAA8 -- 126,651
Fox4 -- 109,602
NBC5 -- 102,295
CBS11 -- 82,810
25-to-54-YEAR-OLDS
WFAA8 -- 70,668
NBC5 -- 53,001
Fox4 -- 50,057
CBS11 -- 26,501
In Wednesday's D-FW Nielsens, Fox and Fox4 again ruled the prime-time roost with a threesome of American Idol, The Moment of Truth and the 9 p.m. local newscast, which thumped all competing network entertainment programming.
Despite the buzz over the on-and-off Jason Kidd trade, the Mavericks' home win over Portland drew a very modest-sized 92,553 D-FW homes on TXA21. The 6 a.m. newscasts on both Fox4 (97,424 homes) and WFAA8 (93,527 homes) did a bit better than that.
|