powered by FreeFind

Apple iTunes


Airtight races (again) at midpoint of November "sweeps" news races

Can WFAA8 reclaim the 10 p.m. ratings crowns it lost to CBS11 in the May ratings "sweeps?"

Will CBS11 in turn sweep D-FW's 6 p.m. newscast competitions for the first time in its history?

We're halfway through the 20-weekday November sweeps, with these races still air-tight and others also a bit too close to call.

It's again a two-race at the marquee 10 p.m. hour, with WFAA8 and CBS11 tied for first in total viewers (214,697 apiece) while WFAA8 has a one-tenth of a rating point lead among 25-to-54-year-olds, the main advertiser target audience for news programming. The margin between the two stations in that demographic is just 3,107 viewers.

WFAA8 vaulted into first after capitalizing on a dominating lead-in Wednesday night from ABC's three-hour Country Music Association awards. But CBS11 overall has been enjoying a lead-in advantage of 62,331 total viewers per night from its network's hit menu of crime dramas.

In the 6 p.m. race, CBS11 leads WFAA8 by two-tenths of a point in total viewers and is tied for first place with Fox4 among 25-to-54-year-olds.

The early morning 6 to 7 a.m. competitions are both led by Fox4. Runnerup NBC5 trails by 13,851 total viewers and is being hard-pressed by WFAA8, which it leads by just 6,926 viewers. Fox4 is more comfortably in first place with 25-to-54-year-olds, with NBC5 and WFAA8 again in a tight fight for second place.

At 5 p.m., WFAA8 is enjoying a ratings uptick from the lead-in Oprah Winfrey Show, which has been nearly doubling the total viewer ratings for Fox4's second place Judge Judy. WFAA8's newscast leads in total viewers by three-tenths of a point over CBS11. But it continues to struggle at that hour with 25-to-54-year-olds, where Fox4 is on top by three-tenths of a point and WFAA8 is tied for second with CBS11.

The biggest loser so far is the station of The Biggest Loser. NBC5 is running fourth at 5 and 6 p.m. in both ratings measurements and will finish no better than a distant third at 10 p.m., where its lead-in audiences from network programming remain problematic at best.

The Peacock's only realistic hope for a gold medal -- and it's a longshot -- is a first place finish at 6 a.m. in total viewers. But NBC5 has a better chance of dipping to third place in both ratings measurements behind a somewhat resurgent WFAA8.