Local Nielsen ratings snapshot (Thurs., Nov. 12) -- 10 p.m. news race tightens
11/13/09 09:44 AM
By ED BARK
Reigning champ WFAA8 crept closer to front-running CBS11 Thursday after overcoming a significant lead-in disadvantage.
The ABC station racked up 263,964 D-FW viewers after the last 15 minutes of Private Practice drew 312,170.
CBS11 ran a competitive second with 237,521 viewers at 10 p.m., but failed to capitalize on a robust lead-in from The Mentalist (427,537 viewers in the closing 15 minutes).
Among the have-nots, Fox4 and NBC5 were virtually out of the picture at 10 p.m., with 74,649 and 115,367 viewers respectively.
WFAA8 also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. With nine weekdays remaining in the November "sweeps," CBS11 retains a narrow lead at 10 p.m. in total viewers while WFAA8 holds a still slim lead with 25-to-54-year-olds.
The prime-time ratings were paced by CBS, which won all three hours in total viewers with a lineup of Survivor: Samoa, CSI: Crime Scene Investigation and The Mentalist. But ABC's Grey's Anatomy took the 8 p.m. hour among 18-to-49-year-olds, the key advertiser target audience for non-news programming. At 9 p.m., ABC's Private Practice and The Mentalist tied for the lead in that demographic.
In other local news derby results, NBC5 scored another pair of twin wins at 6 a.m. and still leads Fox4 by relatively narrow margins in both ratings measurements. But the momentum currently is with the Peacock, which has run the table for six straight weekdays.
WFAA8 swept the 6 p.m. Nielsens and also ran first at 5 p.m. in total viewers. Fox4 and NBC5 tied for the top spot at 5 p.m. among 25-to-54-year-olds.
Note to readers: This is the first "Snapshot" to reflect the new population estimates in the D-FW viewing area. The value of a rating point has gone up in the three major food groups -- total viewers, 25-to-54-year-olds and 18-to-49-year-olds.
Reigning champ WFAA8 crept closer to front-running CBS11 Thursday after overcoming a significant lead-in disadvantage.
The ABC station racked up 263,964 D-FW viewers after the last 15 minutes of Private Practice drew 312,170.
CBS11 ran a competitive second with 237,521 viewers at 10 p.m., but failed to capitalize on a robust lead-in from The Mentalist (427,537 viewers in the closing 15 minutes).
Among the have-nots, Fox4 and NBC5 were virtually out of the picture at 10 p.m., with 74,649 and 115,367 viewers respectively.
WFAA8 also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. With nine weekdays remaining in the November "sweeps," CBS11 retains a narrow lead at 10 p.m. in total viewers while WFAA8 holds a still slim lead with 25-to-54-year-olds.
The prime-time ratings were paced by CBS, which won all three hours in total viewers with a lineup of Survivor: Samoa, CSI: Crime Scene Investigation and The Mentalist. But ABC's Grey's Anatomy took the 8 p.m. hour among 18-to-49-year-olds, the key advertiser target audience for non-news programming. At 9 p.m., ABC's Private Practice and The Mentalist tied for the lead in that demographic.
In other local news derby results, NBC5 scored another pair of twin wins at 6 a.m. and still leads Fox4 by relatively narrow margins in both ratings measurements. But the momentum currently is with the Peacock, which has run the table for six straight weekdays.
WFAA8 swept the 6 p.m. Nielsens and also ran first at 5 p.m. in total viewers. Fox4 and NBC5 tied for the top spot at 5 p.m. among 25-to-54-year-olds.
Note to readers: This is the first "Snapshot" to reflect the new population estimates in the D-FW viewing area. The value of a rating point has gone up in the three major food groups -- total viewers, 25-to-54-year-olds and 18-to-49-year-olds.
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