Daybreak soon joining rivals in waking up earlier | None | Uncle Barky's Bytes

powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., Aug. 17) -- Rangers lose numbers game during 10-1 drubbing; WFAA8's Daybreak soon joining rivals in waking up earlier

A 10-1 pasting at the hands of Tampa Bay Tuesday night ended the Texas Rangers' 6-game ratings winning streak.

Throughout their five-game home stand against New York and Boston, and for Monday's road game against the Rays, the first-place North Texas 9 reigned as D-FW's biggest TV attraction. But Tuesday's blowout loss, which plodded along until 9:42 p.m., draw a smallish 156,085 viewers on Fox Sports Southwest.

Overall, that put the Rangers behind NBC's new two-hour America's Got Talent (230,734 viewers), WFAA8's 10 p.m. newscast (203,589), CBS' NCIS and NCIS: Los Angeles repeats (190,016 and 183,230 respectively) and CBS11's syndicated Wheel of Fortune (176,444).

First-place Texas still retains an imposing 8-game lead over the Angels. But Tuesday's game was hard to take, with hapless substitute infielder Joaquin Arias layering on the misery by mystifyingly taking three straight called strikes in the ninth inning with runners at first and third. His inept second base play on the previous night contributed significantly to the Rangers coughing up a 4-2 lead in the 8th inning.

In local news derby results, WFAA8 scored a doubleheader win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. The ABC station also won at 6 a.m. in total viewers, but NBC5 ran first with 25-to-54-year-olds.

CBS11 had the 6 p.m. gold in total viewers. Fox4 otherwise controlled the early evening competitions with a 6 p.m. win among 25-to-54-year-olds and a sweep of the 5 p.m. proceedings.

PROGRAMMING NOTE: WFAA8 news director Michael Valentine confirms that his station's Daybreak program will be the third local waker-upper to begin a half-hour earlier at 4:30 a.m. Kickoff day is Monday, Aug. 30th.

"That is the first day ABC has allowed affiliates to use the time slot for local news," he said via email.

Fox4 was the first D-FW station to sound the alarm at 4:30 a.m., followed by CBS11. That leaves No. 1-rated NBC5 as the only holdout, but maybe not for long. The station currently airs NBC's Early Today at 4:30 a.m.

In Tuesday's D-FW Nielsens, CBS11 had 29,181 viewers from 4:30 to 5 a.m., followed by ABC's American Morning (19,680), Fox4 (15,608) and Early Today (10,179).

Fox4, NBC5 and CBS11 all are owned by their respective networks. WFAA8 is run by Dallas-based Belo Corp.