Local Nielsen ratings snapshot (Fri.-Sun., April 2-4) -- CBS takes Easter weekend cakes with hoops/Undercover Boss
04/05/10 04:21 PM
By ED BARK
Saturday's NCAA Final Four games on CBS had no trouble besting the competition, including ABC's annual reprise of The Ten Commandments.
The concluding Duke-West Virginia game drew 223,948 D-FW viewers, with the earlier and much closer Butler-Michigan State contest averaging 190,016 viewers. Butler and Duke will square off Monday night for the championship. Can the CBS ballers outdraw the gaudy hoofers on ABC's two-hour Dancing with the Stars?
Commandments, which consumed the entire night on ABC, picked up steam Saturday as the miracles intensified and Moses neared the promised land. The C.B. DeMille epic averaged 115,367 viewers overall, peaking at 210,375 between 10:15 and 10:30 p.m. Basketball's high-water mark was 305,384 viewers between 9:30 and 9:45 p.m.
In Sunday's Nielsens, CBS' Undercover Boss again was prime-time's biggest attraction, averaging 312,160 viewers in the 8 p.m. hour. Over on ESPN, Baylor's dogged but doomed effort against mighty unbeaten UConn drew a nice-sized 176,444 viewers as the second game of the women's NCAA Final Four hoops competition. UConn and Stanford play the championship game Tuesday night on ESPN.
Good Friday's premiere of CBS' Miami Medical showed less than pulsating vital signs in the 9 p.m. competition. MM did manage to assemble 108,581 viewers in taking the silver behind the second hour of NBC's Dateline (169,658 viewers). But CBS' collection of telegenic, heavy-duty trauma docs plunged to a subterranean sixth at 9 p.m. among advertiser-craved 18-to-49-year-olds, losing even to CW 33's 9 p.m. local newscast while also coming up short of MY27's repeats of King of the Hill and Seinfeld. That's a likely lethal dose of demographic disaster.
In local news derby results, WFAA8 edged NBC5 for the total viewers gold at 10 p.m., with the two stations tying for first among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock once again cruised with twin wins at 6 a.m., where it hasn't lost in either ratings measurement since March 16th.
NBC5 also swept the 5 p.m. newscast competitions and notched a 6 p.m. win in total viewers. Fox4 had the other early evening gold -- at 6 p.m. among 25-to-54-year-olds.
It's not good news for the locals, though, when all four editions draw smaller audiences with 25-to-54-year-olds than MY27's combo of sitcom reruns. Everybody Loves Raymond won at 5 p.m. in that demographic while My Name Is Earl prevailed at 6 p.m.
Saturday's NCAA Final Four games on CBS had no trouble besting the competition, including ABC's annual reprise of The Ten Commandments.
The concluding Duke-West Virginia game drew 223,948 D-FW viewers, with the earlier and much closer Butler-Michigan State contest averaging 190,016 viewers. Butler and Duke will square off Monday night for the championship. Can the CBS ballers outdraw the gaudy hoofers on ABC's two-hour Dancing with the Stars?
Commandments, which consumed the entire night on ABC, picked up steam Saturday as the miracles intensified and Moses neared the promised land. The C.B. DeMille epic averaged 115,367 viewers overall, peaking at 210,375 between 10:15 and 10:30 p.m. Basketball's high-water mark was 305,384 viewers between 9:30 and 9:45 p.m.
In Sunday's Nielsens, CBS' Undercover Boss again was prime-time's biggest attraction, averaging 312,160 viewers in the 8 p.m. hour. Over on ESPN, Baylor's dogged but doomed effort against mighty unbeaten UConn drew a nice-sized 176,444 viewers as the second game of the women's NCAA Final Four hoops competition. UConn and Stanford play the championship game Tuesday night on ESPN.
Good Friday's premiere of CBS' Miami Medical showed less than pulsating vital signs in the 9 p.m. competition. MM did manage to assemble 108,581 viewers in taking the silver behind the second hour of NBC's Dateline (169,658 viewers). But CBS' collection of telegenic, heavy-duty trauma docs plunged to a subterranean sixth at 9 p.m. among advertiser-craved 18-to-49-year-olds, losing even to CW 33's 9 p.m. local newscast while also coming up short of MY27's repeats of King of the Hill and Seinfeld. That's a likely lethal dose of demographic disaster.
In local news derby results, WFAA8 edged NBC5 for the total viewers gold at 10 p.m., with the two stations tying for first among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock once again cruised with twin wins at 6 a.m., where it hasn't lost in either ratings measurement since March 16th.
NBC5 also swept the 5 p.m. newscast competitions and notched a 6 p.m. win in total viewers. Fox4 had the other early evening gold -- at 6 p.m. among 25-to-54-year-olds.
It's not good news for the locals, though, when all four editions draw smaller audiences with 25-to-54-year-olds than MY27's combo of sitcom reruns. Everybody Loves Raymond won at 5 p.m. in that demographic while My Name Is Earl prevailed at 6 p.m.
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