powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., Oct. 6)

Mondays are loaded with high-profile programming on the Big Four broadcast networks. Neither NBC or Fox will get high on the night's D-FW ratings.

The Peacock's Heroes, supposedly super-rejuvenated, drew just 107,166 homes from 8 to 9 p.m. That beat Fox's competing, sagging Prison Break (73,068 homes), but fell woefully short of ABC's Dancing with the Stars (292,272 homes for its second hour) and CBS' comedy combo of Two and a Half Men (236,253 homes) and the new Worst Week (148,572 homes).

Heroes likewise ran third at 8 p.m. among advertiser-craved 18-to-49-year-olds, with Prison Break all but broken in an even deeper fourth place slammer.

Bad news also bit NBC's mega-promoted Chuck, which tied Fox's Terminator: The Sarah Connor Chronicles for third place in the total homes Nielsens and nipped the Fox doomsdayer for the No. 3 spot among 18-to-49-year-olds. Dancing with the Stars led the 7 p.m. hour in both ratings measurements.

At 9 p.m., CBS' CSI: Miami remained unbeatable. Its 297,143 homes easily bested ABC's runnerup Boston Legal (185,106 homes), with Fox4's local newscast (107,166 homes) taking third ahead of NBC's Life (87,682 homes). It was the same order of finish in the 18-to-49 demo.

In the cable universe, ESPN scored with its Monday Night Football matchup between the Minnesota Vikings and New Orleans Saints. The game's overall haul of 224,075 D-FW homes put it fourth on the night's hit list, behind only CSI: Miami, Dancing and Two and a Half Men.

Monday's 10 p.m. local news numbers were another stomach-grinder for CBS11. Again gifted with an imposing lead-in advantage from CSI: Miami, the station ran second behind WFAA8 in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

At least it was pretty close. WFAA8 drew 243,643 homes to CBS11's 189,977. Among 25-to-54-year-olds, WFAA8 led with 108,947 while CBS11 drew 103,058.

Footnote: The 18-to-49-year-old numbers completely jumbled the order of finish at 10 p.m. CBS11's newscast won that battle, followed by Fox4, WFAA8 and NBC5.

In the three other local news battlegrounds, Fox4 topped the 6 a.m. field in total homes but fell to second behind NBC5 among 25-to-54-year-olds.

WFAA8 as usual controlled the 6 p.m. Nielsens while also nipping Fox4 at 5 p.m. in total homes. Fox4 countered with a paper-thin win at 5 p.m. in the 25-to-54-year-old demo.