Local Nielsen ratings snapshot (Fri.-Sun., April 10-12) -- Masters a ratings hole in one
04/13/09 12:53 PM
By ED BARK
CBS' telecast of The Masters sunk the competition like a two-foot putt Sunday.
The final round averaged 312,221 D-FW viewers, hitting a high point of 418,509 between 6:15 and 6:30 p.m. That's when Angel Cabrera punched out a sagging Kenny Perry on the second playoff hole to become the first Argentinian to don the tournament's trademark green jacket.
The Masters also dominated among advertiser-coveted 18-to-49-year-olds, although its peak ratings in that age range came earlier Sunday, when Tiger Woods and Phil Mickelson still had outside shots at winning. Between 4:15 and 4:30 p.m., and again between 5 and 5:15 p.m., The Masters hit highs of 148,819 viewers in this age range.
Over on ABC, the Dallas Mavericks' road loss to the New Orleans Hornets in a key Western Conference matchup drew 132,860 total viewers.
Saturday afternoon's Masters coverage also ruled the daytime hours, but with a far fewer 146,146 viewers. ABC's annual prime-time presentation of The Ten Commandments drew 199,290 viewers.
On Friday, NBC's third season finale of the Austin-made Friday Night Lights managed just 93,002 viewers, beating Fox's all but dead Dollhouse (53,144 viewers) but losing in the 8 p.m. hour to CBS' Flashpoint (212,576 viewers), TXA21's Mavs-Hornets game (119,574 viewers) and ABC's Supernanny (106,288 viewers).
No worries, though, FNL will be back for at least two more seasons under the same DirecTV/NBC partnership as this season.
In Good Friday's edition of the local news derby, WFAA8 swept the 6 and 10 p.m. Nielsens in both total viewers and 25-to-54-year-olds, the favored advertiser target audience for news programming.
NBC5 likewise ran the table at 6 a.m. and 5 p.m.
CBS' telecast of The Masters sunk the competition like a two-foot putt Sunday.
The final round averaged 312,221 D-FW viewers, hitting a high point of 418,509 between 6:15 and 6:30 p.m. That's when Angel Cabrera punched out a sagging Kenny Perry on the second playoff hole to become the first Argentinian to don the tournament's trademark green jacket.
The Masters also dominated among advertiser-coveted 18-to-49-year-olds, although its peak ratings in that age range came earlier Sunday, when Tiger Woods and Phil Mickelson still had outside shots at winning. Between 4:15 and 4:30 p.m., and again between 5 and 5:15 p.m., The Masters hit highs of 148,819 viewers in this age range.
Over on ABC, the Dallas Mavericks' road loss to the New Orleans Hornets in a key Western Conference matchup drew 132,860 total viewers.
Saturday afternoon's Masters coverage also ruled the daytime hours, but with a far fewer 146,146 viewers. ABC's annual prime-time presentation of The Ten Commandments drew 199,290 viewers.
On Friday, NBC's third season finale of the Austin-made Friday Night Lights managed just 93,002 viewers, beating Fox's all but dead Dollhouse (53,144 viewers) but losing in the 8 p.m. hour to CBS' Flashpoint (212,576 viewers), TXA21's Mavs-Hornets game (119,574 viewers) and ABC's Supernanny (106,288 viewers).
No worries, though, FNL will be back for at least two more seasons under the same DirecTV/NBC partnership as this season.
In Good Friday's edition of the local news derby, WFAA8 swept the 6 and 10 p.m. Nielsens in both total viewers and 25-to-54-year-olds, the favored advertiser target audience for news programming.
NBC5 likewise ran the table at 6 a.m. and 5 p.m.
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