Local Nielsen ratings snapshot (Thurs., April 26)
04/27/07 09:33 AM
By ED BARK
And they're off!
The first day of the four-week May "sweeps" ratings period put three of the four local stations in various newscast winner's circles. Because it's opening day, we'll give you the complete lay of the land for Thursday's four major competitions:
10 P.M.
TOTAL HOMES
Belo8 -- 188,020
NBC5 -- 178,500
Fox4 -- 107,100
CBS11 -- 104,720
25-to-54-YEAR-OLDS (main target audience for advertisers)
NBC5 -- 140,630
Belo8 -- 129,150
Fox4 -- 48,790
CBS11 -- 20,664
6 A.M.
TOTAL HOMES
Fox4 -- 85,680
NBC5 -- 83,300
Belo8 -- 69,020
CBS11 -- 47,600
25-to-54-YEAR-OLDS
Belo8 -- 63,140
Fox4 -- 57,400
NBC5 -- 48,790
CBS11 -- 31,570
6 P.M.
TOTAL HOMES
Belo8 -- 152,320
NBC5 -- 99,960
CBS11 -- 92,820
Fox4 -- 88,060
25-to-54-YEAR-OLDS
Belo8 -- 63,140
NBC5 -- 57,400
Fox4 -- 43,050
CBS11 -- 20,090
5 P.M.
TOTAL HOMES
Belo8 -- 159,460
NBC5 -- 92,820
Fox4 -- 71,400
CBS11 -- 52,360
25-to-54-YEAR-OLDS
Belo8 -- 91,840
NBC5 -- 57,400
Fox4 -- 28,700
CBS11 -- 25,830
In prime-time, the Peacock's venerable ER no longer is providing the lead-in audiences that propelled NBC5 to big weekly wins on Thursdays. In its 13th season, ER finished fourth in homes at 9 p.m., although it more than doubled its audience from the previous Scrubs. The medical drama did narrowly win among 18-to-49-year-olds, edging ABC's October Road in the target advertiser audience for entertainment programming.
At 7 p.m., Fox's Are You Smarter Than a 5th Grader? graduated with honors, winning in both homes and with 18-to-49-year-olds against formidable competition from runnerup Ugly Betty on ABC, Survivor: Fiji (CBS) and NBC's My Name is Earl and The Office.
A tiring Wheel of Fortune on CBS11 is still winning in total homes, but ran seventh among 18-to-49-year-olds. And the late morning/early afternoon Texas Rangers-Cleveland Indians game on MY27 barely came into view with 15,232 homes. A Dirk Nowitzki burp gets a larger turnout than that.
And they're off!
The first day of the four-week May "sweeps" ratings period put three of the four local stations in various newscast winner's circles. Because it's opening day, we'll give you the complete lay of the land for Thursday's four major competitions:
10 P.M.
TOTAL HOMES
Belo8 -- 188,020
NBC5 -- 178,500
Fox4 -- 107,100
CBS11 -- 104,720
25-to-54-YEAR-OLDS (main target audience for advertisers)
NBC5 -- 140,630
Belo8 -- 129,150
Fox4 -- 48,790
CBS11 -- 20,664
6 A.M.
TOTAL HOMES
Fox4 -- 85,680
NBC5 -- 83,300
Belo8 -- 69,020
CBS11 -- 47,600
25-to-54-YEAR-OLDS
Belo8 -- 63,140
Fox4 -- 57,400
NBC5 -- 48,790
CBS11 -- 31,570
6 P.M.
TOTAL HOMES
Belo8 -- 152,320
NBC5 -- 99,960
CBS11 -- 92,820
Fox4 -- 88,060
25-to-54-YEAR-OLDS
Belo8 -- 63,140
NBC5 -- 57,400
Fox4 -- 43,050
CBS11 -- 20,090
5 P.M.
TOTAL HOMES
Belo8 -- 159,460
NBC5 -- 92,820
Fox4 -- 71,400
CBS11 -- 52,360
25-to-54-YEAR-OLDS
Belo8 -- 91,840
NBC5 -- 57,400
Fox4 -- 28,700
CBS11 -- 25,830
In prime-time, the Peacock's venerable ER no longer is providing the lead-in audiences that propelled NBC5 to big weekly wins on Thursdays. In its 13th season, ER finished fourth in homes at 9 p.m., although it more than doubled its audience from the previous Scrubs. The medical drama did narrowly win among 18-to-49-year-olds, edging ABC's October Road in the target advertiser audience for entertainment programming.
At 7 p.m., Fox's Are You Smarter Than a 5th Grader? graduated with honors, winning in both homes and with 18-to-49-year-olds against formidable competition from runnerup Ugly Betty on ABC, Survivor: Fiji (CBS) and NBC's My Name is Earl and The Office.
A tiring Wheel of Fortune on CBS11 is still winning in total homes, but ran seventh among 18-to-49-year-olds. And the late morning/early afternoon Texas Rangers-Cleveland Indians game on MY27 barely came into view with 15,232 homes. A Dirk Nowitzki burp gets a larger turnout than that.
|