powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., March 3) -- early morning news blues for WFAA8

WFAA8's Daybreak debut of co-anchor Chris Flanagan laid an egg in the early morning ratings Tuesday.

The key 6 to 7 a.m. portion of the program drew just 53,144 D-FW viewers, according to Nielsen Media Research. That put it fourth behind NBC5, which won for the eighth straight weekday with 119,574 viewers, Fox4 (93,002 viewers) and the usually cellar-dwelling CBS11 (66,430 viewers).

NBC5 also won at 6 a.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 ran last in that measurement, too.

WFAA8 remained strong at 10 p.m., where it again ran the table. The 6 p.m. golds were split between WFAA8 in total viewers and NBC5, which won among 25-to-54-year-olds. At 5 p.m., NBC5 and WFAA8 tied for first in total viewers, with the ABC station prevailing in the 25-to-54 age range.

In prime-time, Fox's latest two-hour American Idol performance edition cake-walked from 7 to 9 p.m. with 431,179 viewers, beating CBS' competing crime combo of NCIS (312,221 viewers) and The Mentalist (272,363 viewers). Idol had an even easier time among advertiser-craved 18-to-49-year-olds.

CBS' Without A Trace took the 9 p.m. hour in total viewers but another of ABC's Bachelor post mortems won in the 18-to-49 demographic, where Trace slid to fourth behind Fox4's 9 p.m. newscast and NBC's Law & Order: SVU.