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Local Nielsen ratings snapshot (Fri.-Sun., June 11-13) -- spotlighting the NBA, NBC5, CW33 and soccer

By ED BARK
Game 5 of the NBA Finals romped over show tunes Sunday, with Broadway's biggest night no match for basketball's hoopla.

The Boston Celtics' win over the Los Angeles Lakers averaged 427,537 D-FW viewers, peaking at 624,340 from 9:30 to 9:45 p.m. on ABC.

CBS' competing three-hour telecast of the 64th annual Tony Awards drew 115,367 viewers, with a high of 128,940 between 9:45 and 10 p.m. The game ended at 9:50 p.m., giving the Tonys a slight power surge during the show's concluding 15 minutes.

Saturday's prime-time numbers again were uniformly dinky, with CBS' 48 Hours Mystery leading all comers with 122,153 viewers. But ABC got a major daytime boost from the opening World Cup soccer match between the United States and England. Ending in a 1-1 tie, it drew a very robust 373,247 viewers during early- to mid-afternoon. That's nearly a match for Sunday night's Celtics-Lakers.

In Friday's prime-time festivities, NBC's Austin-made Friday Night Lights continued to fare pretty well. It handily won its 7 p.m. slot among advertiser-coveted 18-to-49-year-olds and finished just a smidgen behind TXA21's Friday night Texas Rangers game in the total viewer Nielsens. Plans are still in place to end FNL after Season 5 plays out next fall on DirecTV and next year on NBC. But stay tuned because a Hail Mary pass might still be a possibility.

Also in prime-time, CW33's latter day brand of sex-spiked newscasts show signs of clicking with hard-to-reach 18-to-34-year-old males.

Friday's edition lured 6,983 of 'em to easily outdraw Fox4's 9 p.m. news (1,746) and finish second overall from 9 to 10 p.m. behind NBC's second hour of Dateline (9,602).

But there's a downside, too. CW33's news is digging a ratings valley amid the shows surrounding it. Its network's preceding Supernatural repeat had 10,475 viewers in the 18-to-34 male demographic. And a Family Guy repeat following the newscast drew 13,966 viewers before a Two and a Half Men rerun jumped to 16,585 viewers in this demo. That latter number is more than two-and-half times the haul for CW33's newscast.

The sex didn't sit as well with CW33's prime target audience of 18-to-34-year-old women. In that measurement, Fox4's 9 p.m. newscast reached parity with CW33's, with each program drawing 4,913 viewers in this demographic.

NBC5 otherwise had a big day in the major four-way local news battlegrounds.

The Peacock ran first at 6 a.m. and 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 also won at 6 a.m. and 10 p.m. in total viewers while tying WFAA8 for first at 5 p.m. CBS11 inched into the winner's circle with a 6 p.m. win in total viewers.

NBC5's 10 p.m. newscast was Friday's most-watched program among 25-to-54-year-olds, with 92,070 viewers in this demographic. It helped to have a nice-sized lead-in from Dateline, which had 85,932 viewers in the 25-to-54 age range from 9:45 to 10 p.m.
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