Local Nielsen ratings snapshot (Wed.-Thurs., Nov. 2-3) -- X Factor flexes, Bones rises again
11/04/11 10:33 AM
By ED BARK
Newly renewed for a second season, Fox's The X Factor for the most part gave its network big legs up on both Wednesday and Thursday.
Wednesday's first live performance edition with the show's 12 finalists swept its 7 to 9 p.m. slot in total D-FW viewers, averaging 386,124 for those two hours. Among advertiser-coveted 18-to-49-year-olds, X Factor won everything except the 8 to 8:30 p.m. slot, where it was edged by ABC's Modern Family (204,947 viewers to 195,340).
Thursday's X Factor results hour drew 311,609 total viewers, a nice-sized crowd that wasn't good enough to beat CBS' The Big Bang Theory (447,091 viewers) from 7 to 7:30 p.m. Big Bang also won handily with 18-to-49-year-olds, with X Factor then beating CBS' Rules of Engagement in both measurements.
Thursday's return of Bones at 8 p.m. improved a bit on X Factor's lead-in, drawing 318,383 total viewers to nip CBS' competing Person of Interest (311,609). Bones also won among 18-to-49-year-olds, with ABC's Grey's Anatomy a close second at 8 p.m. while Person of Interest fell to fourth behind NBC's third-place comedy combo of The Office and Whitney.
Benefiting its network's strong lead-ins, Fox4's 9 p.m. local newscast had solid showings on both Wednesday and Thursday.
Wednesday's edition tied ABC's Revenge for second in total viewers, with both programs running just a wisp behind CBS' CSI: Crime Scene Investigation. Revenge topped the 18-to-49 Nielsens, with the news a close second.
On Thursday, CBS' The Mentalist won comfortably at 9 p.m. in total viewers, with Fox4 second. The 18-to-49 win went to ABC's Private Practice, with Fox4's news a close second.
At the other end of the TV-watching spectrum, CW33's early morning Eye Opener is fading fast after some semi-decent samplings for its Monday premiere and Tuesday followup.
Thursday's 5 to 8 a.m. edition registered "hashmarks" (no measurable audience) from 6 to 8 a.m. in total viewers and had just 677 viewers for its first hour. The 18-to-49 Nielsens were hashmarks across the board for Eye Opener, which originates from CW33's Dallas studios and is carried on four other Tribune-owned stations. CW33 also provides live local news, weather and traffic cut-ins.
Here are the other local news derby results:
WEDNESDAY -- WFAA8 scored big at 10 p.m., winning by commanding margins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 swept the 6 a.m. and 6 p.m. competitions while adding a 5 p.m. gold among 25-to-54-year-olds. CBS11 had the most total viewers at 5 p.m.
THURSDAY -- CBS11 was in the 10 p.m. drivers' seats, with a comfy win in total viewers and a slimmer margin of victory over WFAA8 in the 25-to-54 demographic.
Fox4 again ran the table at 6 a.m. and added a 5 p.m. sweep. CBS11 was tops at 6 p.m. in total viewers, with Fox4 edging NBC5 among 25-to-54-year-olds.
Newly renewed for a second season, Fox's The X Factor for the most part gave its network big legs up on both Wednesday and Thursday.
Wednesday's first live performance edition with the show's 12 finalists swept its 7 to 9 p.m. slot in total D-FW viewers, averaging 386,124 for those two hours. Among advertiser-coveted 18-to-49-year-olds, X Factor won everything except the 8 to 8:30 p.m. slot, where it was edged by ABC's Modern Family (204,947 viewers to 195,340).
Thursday's X Factor results hour drew 311,609 total viewers, a nice-sized crowd that wasn't good enough to beat CBS' The Big Bang Theory (447,091 viewers) from 7 to 7:30 p.m. Big Bang also won handily with 18-to-49-year-olds, with X Factor then beating CBS' Rules of Engagement in both measurements.
Thursday's return of Bones at 8 p.m. improved a bit on X Factor's lead-in, drawing 318,383 total viewers to nip CBS' competing Person of Interest (311,609). Bones also won among 18-to-49-year-olds, with ABC's Grey's Anatomy a close second at 8 p.m. while Person of Interest fell to fourth behind NBC's third-place comedy combo of The Office and Whitney.
Benefiting its network's strong lead-ins, Fox4's 9 p.m. local newscast had solid showings on both Wednesday and Thursday.
Wednesday's edition tied ABC's Revenge for second in total viewers, with both programs running just a wisp behind CBS' CSI: Crime Scene Investigation. Revenge topped the 18-to-49 Nielsens, with the news a close second.
On Thursday, CBS' The Mentalist won comfortably at 9 p.m. in total viewers, with Fox4 second. The 18-to-49 win went to ABC's Private Practice, with Fox4's news a close second.
At the other end of the TV-watching spectrum, CW33's early morning Eye Opener is fading fast after some semi-decent samplings for its Monday premiere and Tuesday followup.
Thursday's 5 to 8 a.m. edition registered "hashmarks" (no measurable audience) from 6 to 8 a.m. in total viewers and had just 677 viewers for its first hour. The 18-to-49 Nielsens were hashmarks across the board for Eye Opener, which originates from CW33's Dallas studios and is carried on four other Tribune-owned stations. CW33 also provides live local news, weather and traffic cut-ins.
Here are the other local news derby results:
WEDNESDAY -- WFAA8 scored big at 10 p.m., winning by commanding margins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 swept the 6 a.m. and 6 p.m. competitions while adding a 5 p.m. gold among 25-to-54-year-olds. CBS11 had the most total viewers at 5 p.m.
THURSDAY -- CBS11 was in the 10 p.m. drivers' seats, with a comfy win in total viewers and a slimmer margin of victory over WFAA8 in the 25-to-54 demographic.
Fox4 again ran the table at 6 a.m. and added a 5 p.m. sweep. CBS11 was tops at 6 p.m. in total viewers, with Fox4 edging NBC5 among 25-to-54-year-olds.
|