powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., July 21) -- even in defeat, Ranger outdraw all competing prime-time programming

Fox Sports Southwest increasingly has a tiger by the tail in the first-place Texas Rangers -- even if the Detroit Tigers beat them 4-1 Wednesday night.

The game nonetheless averaged 183,230 D-FW viewers. And during its prime-time portion -- from 7 to 8:45 p.m. -- Rangers-Tigers clocked in with 230,734 viewers.

That's a bigger audience than network attraction airing opposite the Rangers, with Fox's two-hour So You Think You Can Dance and NBC's 8 to 9 p.m. edition of America's Got Talent tying for second with 190,016 viewers apiece.

Lest you think baseball's strictly for oldsters, the Rangers also hit a home run with advertiser-craved 18-to-49-year-olds, even beating CBS' potent Big Brother 12 in that measurement. And it should only get better for FSS -- and TXA21 on Friday -- with a big four-game home series against the Angels starting Thursday night.

Fox's local newscast won the 9 p.m. hour with 128,940 viewers, but fell to third with 18-to-49-year-olds behind repeats of NBC's Law & Order: SVU and ABC's Castle.

CBS11's syndicated Wheel of Fortune also bulked up at 6:30 p.m., drawing Wednesday's biggest crowd with 271,452 total viewers while also whipping the three 6:30 p.m. rag mags in the 18-to-49 demographic.

In local news derby results, WFAA8 swept the 10 p.m. competition with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.

NBC5 remained strong with narrow twins over Fox4 at 6 a.m. while CBS11 ran the table at 6 p.m.

The Peacock ran first at 5 p.m. in total viewers while joining a three-way first place tie in the 25-to-54 age range with Fox4 and WFAA8.