powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Fri.-Sun., Aug. 28-30) -- big blowouts for Cowboys, Fox4's Friday newscasts

By ED BARK
The Cowboys' pre-season trip-up against San Francisco rolled up the usual mega-numbers Saturday night, basically making CBS11 the only station in town.

Live from Jerry's Palace, Dallas' 20-13 loss averaged 684,229 D-FW viewers, with a peak audience of 850,304 from 9:45 to 10 p.m. That fell short of Fox4's 750,659 viewers for the Aug. 21 home win against Tennessee, but exceeded that game's peak of 817,089 viewers.

Relegated to sister station TXA21, CBS' erstwhile national telecast of the Chargers and Falcons averaged a sub-dinky 26,572 viewers opposite Saturday's Cowboys contest. The Texas Rangers' competing road win against the Twins had no chance either, settling for 73,073 viewers on Fox Sports Southwest.

Sunday's prime-time Nielsens were paced by NBC's Bears-Broncos game, which featured the return of former Denver QB Jay Cutler to a decidedly hostile environment. It averaged 245,792 viewers, easily besting all competing attractions.

That included Dallas entrepreneur Gina Cotroneo's appearance on ABC's 8 p.m. edition of Shark Tank. She asked the five flesh-eaters for $150,000 in return for a 25 percent stake in her company, Soul's Calling. They quickly banished her while 66,430 watched Cotroneo walk away emtpy-handed.

The CW's prime-time telecast of the daytime Emmy Awards fared even worse Sunday, drawing just 39,858 viewers for the two-hour ceremony.

In Friday's local news derby, Fox4 dominated everything except the 10 p.m. competitions. The golds at that hour belonged to NBC5 in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 otherwise ended the Peacock's five-weekday winning streak at 6 a.m., winning comfortably in both ratings measurements. Fox4 also cruised to relatively easy sweeps of the 5 and 6 p.m. competitions.

At the later hour, Fox4 stretched its streak to six weekdays in the key 25-to-54 measurement. The station doubled the audience of runnerup WFAA8 in that demographic.
|