Local Nielsen ratings snapshot (Mon., Dec. 18)
12/19/06 04:12 PM
By ED BARK
Holiday season or not, it's rare for a station to run the table in D-FW's four major local news battlegrounds.
NBC5 did it Monday, though, winning in total homes and with advertiser-preferred 25-to-54-year-olds at 10 p.m., 6 a.m., 5 p.m. and 6 p.m. So if the office Christmas party happens to be on a Tuesday, well, good timing.
The Peacock did it the hard way at 10 p.m., inheriting a Scrooge-like 69,020 homes from NBC's 9 p.m. repeat of Studio 60 on the Sunset Strip. CBS11 got close to three times that many homes (199,920) from the last 15 minutes of CSI: Miami. But its 10 p.m. newscast dipped to 130,900 in finishing second to NBC5's 138,040.
Also of note: Fox4's 9 p.m. news attracted 159,460 homes to finish a strong second for that hour. The station's homegrown newscast generally fares very well against network repeats. And Fox4 gets to collect all the ad revenues, thank you very much.
On the entertainment front, the first night of NBC's Penn Jillette-hosted Identity opened well, winning its 8 to 9 p.m. time slot with 190,400 homes. The big money game show also took the No. 1 spot with 18-to-49-year-olds, the prime advertiser target for non-news programming.
Holiday season or not, it's rare for a station to run the table in D-FW's four major local news battlegrounds.
NBC5 did it Monday, though, winning in total homes and with advertiser-preferred 25-to-54-year-olds at 10 p.m., 6 a.m., 5 p.m. and 6 p.m. So if the office Christmas party happens to be on a Tuesday, well, good timing.
The Peacock did it the hard way at 10 p.m., inheriting a Scrooge-like 69,020 homes from NBC's 9 p.m. repeat of Studio 60 on the Sunset Strip. CBS11 got close to three times that many homes (199,920) from the last 15 minutes of CSI: Miami. But its 10 p.m. newscast dipped to 130,900 in finishing second to NBC5's 138,040.
Also of note: Fox4's 9 p.m. news attracted 159,460 homes to finish a strong second for that hour. The station's homegrown newscast generally fares very well against network repeats. And Fox4 gets to collect all the ad revenues, thank you very much.
On the entertainment front, the first night of NBC's Penn Jillette-hosted Identity opened well, winning its 8 to 9 p.m. time slot with 190,400 homes. The big money game show also took the No. 1 spot with 18-to-49-year-olds, the prime advertiser target for non-news programming.
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