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This just in: "Emotion" runs high at CBS11 news

Regent Ducas, the new vice president of news for CBS11 and TXA21, seems to know exactly what he wants from his reporters. His Wednesday memo to staffers, obtained by unclebarky.com, tells them to reach out and touch viewers by selling their stories more vigorously. Without any further commentary -- but feel free to add yours -- here's the memo in its entirety:

"As we're doing live shots and writing . . .

Think: EMOTION & Conversational.

Viewers (people) remember emotion, not facts . . .

Critical facts are important, not all facts are.

I've seen a little too much 'police speak' or 'court speak.'

The suspect faces charges of blah, blah, blah, . . . no one will remember this fact and it's not that important . . .

If the suspect faced the 'death penalty' or capital murder charges, etc.' . . . then that would be important . . . but, for the most part, someone's next court date is not . . .

Think emotion . . .

This neighborhood tonight is in a state of panic, not sure what do to (sic) next.

Fans have decided to stay away from the ballpark, they'd rather spend their money elsewhere.

Feel free to stop by, email or talk about any of this."