Why network "overnight" ratings remain anything but "virtually meaningless" to local stations
10/13/15 03:34 PM
CBS Corp. president and CEO Leslie Moonves was the latest to say it -- on CNBC Tuesday. The “overnight” Nielsen ratings are now “virtually meaningless” in light of all the alternative or delayed viewing. Tell that to the station managers across the land whose principal priorities are keeping the local newscast ratings from dying on various vines. Your friendly content provider speaks up for them because they really can’t say much publicly -- being owned from afar and all. Check out our Dallas-Fort Worth TV page.
Ed Bark
Ed Bark